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Social Media Writing

How You Can Make an Impact with Google Plus Writing

How You Can Make an Impact with Google Plus Writing

In the last column I covered some of the basic differences between Google Plus and other social platforms – namely, post length, formatting, targeted publishing and keyword usage. Now it’s time to get advanced. Getting active on Google+ is an advanced marketing move to begin with. It’s not just a social network – it’s a social layer on the entire online experience. So what constitutes an “advanced” approach to Google Plus writing? The basic mechanics of Google Plus are what sets it apart from other social media platforms. But it’s what you do with those basic tools and best practices …

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Social Media Writing: How to Write for Engagement on Facebook

Social Media Writing: How to Write for Engagement on Facebook

In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Here’s how to write updates with impact. Keep Your Tone Friendly and Positive – Or Not? We all know that social media is a friendly marketing medium – but does sentiment really effect engagement? Turns out it does! According to Dan Zarella’s social media …

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Social Media Writing: Your Rules for Engagement

Social Media Writing: Your Rules for Engagement

Engagement is an essential social media goal. In a survey from Awareness, 78% of respondents indicated that engagement is their top priority for social media marketing, second only to revenue generation at 51%. If you’re involved in social media, your goals are likely very similar. You know that building your connections on social media, facilitating conversations and responding to your audience is key to making social media marketing work. Wouldn’t it be great to know exactly when, where and what to share on social media to reach your marketing goals? I would love to be able to show you an …

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Twitter Writing 101: RTs, Hashtags and More

Twitter Writing 101: RTs, Hashtags and More

In last month’s social media writing column, we took a look at perfecting your message for each of the “Big 3” social networks. Now it’s time to turn our attention toward Twitter. Twitter has been called many things – from a waste of time to an online cocktail party. No matter your personal feelings about the platform, the fact remains that it’s an excellent way to target and connect with potential buyers. Here are the Twitter basics that you need to make the most of the platform – and avoid any snafus. Character Length If you ever had to come …

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Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. The audiences and the platforms call for slightly different types of writing. This is one of the biggest reasons to avoid posting the same updates across the board. Marketers like to save time but crafting one update for Facebook, LinkedIn and Twitter can make your social media marketing efforts fall flat. Does …

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5 Easy Ways to Test Social Media Writing Services

5 Easy Ways to Test Social Media Writing Services

On the surface, social media writing is a piece of cake. Compared to white papers or web copy, creating social media updates and content to share seems like a relatively easy task. So easy, in fact, that you may try to handle all of your social media writing in house – or pay an intern to craft your updates. Not only does this put your social media presence at risk, but it turns a potentially thriving marketing channel into a dud. Social media writing services aren’t created equally – and not all writers have great social content potential. There are …

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