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Social Media Strategy

Social Media Strategy: The Answer to the Top 5 Social Media Marketer Questions

The 2013 Social Media Marketing Industry Report is a must-read for any marketer. What are the top questions that marketers are asking about social media?

“Creating a social media strategy is still a major concern for marketers.” Social Media Examiner recently published their 5th annual Social Media Marketing Industry Report, where they surveyed more than 3,000 marketers from around the world on a variety of social media issues. The report is free until May 30 (THAT’S TODAY!) and should be downloaded by everyone as there are very few insightful reports like it that exist on the state of the social media union. Among the 43 pages of data, which provided many a takeaway, the most interesting data for me was page 6, in which the report …

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20 Minutes a Week to More Connected and Intelligent You: Are You Ignoring These Basic Social Media 101 Concepts?

Just 20 minutes a week for these basic social media concepts.

Last month, I shared with you 15 social media concepts to help make you a more marketable social media professional in 2013. These concepts are covered in detail throughout the three different social media graduate courses I teach.  This next series of The Social Media MBA will introduce each of these concepts. At the beginning of each term, I ask my students in my first of three levels of social media marketing courses to utilize our class wiki to list their name, blog, and Twitter handle. In the last 1.5 years (and 10 courses later), there are fewer and fewer …

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10 Questions to Help Audit Your Social Media Strategy in 2013

Don't expect an internal request from your Audit Department - you need to be proactively auditing your social media strategy.

Welcome to 2013! Now that you’ve read all of the “best of 2012” and “predictions for 2013” posts, it’s time to take a fresh look at your social media operations and optimize for the new year.  A social media audit is part of any social media strategy consulting that I do, but to give you some simple advice as to what you should do to further improve on your social media presence, ask yourself the following 10 questions: Social Media Platforms 1) Are your activities on the various social media websites aligned with where your target customers are spending their …

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