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9 Twitter Chat Best Practices from Dun and Bradstreet [Interview]

Shelly Lucas, Senior Marketing Manager at Dun and Bradstreet, shares Twitter chat best practices.

“Maximizing Your Social” is all about fully leveraging the opportunities that social media holds for your entire enterprise. While most companies seem to be stuck on simply using limited social media channels for social media marketing or marketing communications, there is a new generation of enterprises that are using social media in a broader and more integrated sense to truly humanize their brand, better communicate on a one-to-one basis with stakeholders and influencers, and, for lack of a better word, reap the many benefits of simply participating in the conversations all around us for . I had the chance to …

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The Top 20 Twitter Clients – HootSuite, TweetDeck and More

The Top 20 Twitter Clients – HootSuite, TweetDeck and More

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. I asked my 2,500 group members: What Twitter client do you use for business? Statistically speaking, the results can not represent the entire user base for those who tweet, and I only gave the poll readers a choice between 5 popular clients: Twitter.com, HootSuite, TweetDeck, CoTweet, and SproutSocial. The leading client in the poll as I write this blog? SproutSocial. Cibo, a digital agency based …

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4 Things Triberr Reminded Me about Twitter

4 Things Triberr Reminded Me about Twitter

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although now I would say since you spent 2 hours (at least I do!) to create a blog post, you might as well spend a minute or two to customize your tweet to promote it. However, I also told those in the workshop that, should they …

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Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business

Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business

Twitter is now 5 years old – Long Live Twitter!  With an estimated user base that is now double that of LinkedIn at more than 200 million users, Twitter is less about what we are doing now and more about becoming a channel for customer service, consumer campaigns, and big brands to engage with their present and potential customers.  Needless to say, with the mass usage and attention to tweeting on the Internet, many businesses have taken advantage of the site for its marketing potential.  This has become such a popular and fruitful business tactic that Twitter have included an …

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9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool.  As you can imagine, becoming comfortable with a Twitter presence, especially for a business, can be confusing, especially if you’re just starting out and getting your feet wet.  There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty …

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Is Your Business Making Any of These 5 Common Twitter Mistakes?

Is Your Business Making Any of These 5 Common Twitter Mistakes?

As Twitter grows to encompass almost 200 million users and businesses display almost as many Twitter icons as Facebook icons on their websites, you’d think that companies are starting to figure out how to better utilize Twitter to inform and truly engage with the public.  While there are success stories of businesses on Twitter who are finding their own path in social media, it still amazes me as to how many ways businesses can improve upon their Twitter presence and stop making the common mistakes I often see.  As I prepare to present at a virtual conference put on by …

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The 25 Most Popular Twitter Apps : Have You Heard of Them All?

The 25 Most Popular Twitter Apps : Have You Heard of Them All?

One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem.  Where you don’t really need any external tools to maximize your presence on LinkedIn or even Facebook for that matter, using external apps on the realtime platform for tweets can not only help save you time, it can also help you unearth critical business intelligence and allow you to truly maximize your presence for whatever …

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Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some of those “users” are actually “bots” or even corporations who have several different accounts to serve their current and potential customers with.  Case in point: Dell alone has more than 30 Twitter accounts.  All it takes is an email address to register a new account, so it is not uncommon for even some individuals to have multiple usernames.  This may explain why, outside the networking circles of those active in social media, there are many people …

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What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers

What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers

Twitter is both a tool for communicating with your network as it is about sharing information that interests you.  While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Twitter that is helping to expand our networks.  If you are active on Twitter, then, you are probably already sharing information that your target audience, whether personally or professionally, might be interested in.   Sure, there’s never a lack of personal information that you can share about yourself, but …

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Think About It: Your Twitter Username is Your New Email Address

Think About It: Your Twitter Username is Your New Email Address

Let’s face it: Since email as we know it today started developing from the 1960s, a lot has changed.  The way we use email, the way that businesses try to get our email addresses to opt-us-in to their newsletters, and the fact that we tend to use email less and less as we send more and more messages through social media websites means that it may be time to start looking for more convenient forms of representing our virtual mailboxes beyond email that might exist.  In fact, a recent report by Hubspot mentioned that Facebook is now our most popular …

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How Your Business Can Twitter Better with Hootsuite

How Your Business Can Twitter Better with Hootsuite

Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.”   Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released new Social CRM features allowing you to filter tweets by Klout score or keyword.  Ann is also currently Director of Media for BlueGlass. Business power Tweeters can rejoice – the tool you need is finally here. Any business who has a social media policy and uses …

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Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case Study.

Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case Study.

As I consult with companies on their social media strategies, which often means discussing options when considering social media campaigns, I was ecstatic that I was recently chosen for a free flight on Virgin America’s Twitter campaign to help spread the word about their new Los Angeles and San Francisco to Toronto non-stop flights (click here for full disclosure).  I am obviously excited to be able to participate in a social media campaign as a participant so that I can utilize this experience to better advise my clients in the future.  Another plus for me is that it will make me …

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How Often Should You Update Your Social Media Status?

How Often Should You Update Your Social Media Status?

Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn.  Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand.  However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?

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What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

Almost a year ago I wrote about my favorite LinkedIn pet peeves, which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group.  As I tend to spend more time on Twitter than LinkedIn these days, I think it’s time to focus on that social networking platform and talk about what drives me, and others, crazy about what users are doing on it. Just as with LinkedIn, Twitter has its own unique sets of functionalities which creates the potential for different types of behavior.  With Twitter, the root of most …

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HOW TO: Deal With an Angry Customer on Twitter

HOW TO: Deal With an Angry Customer on Twitter

The following is a true story. It was late at night when I arrived at my hotel, a little past midnight.  It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward to getting to sleep as soon as I could.  Unfortunately, circumstances would not allow me to do so: after asking for my name, the hotel, which is part of an American hotel chain with a very well-respected brand image, told me that they had an overbooked situation and had no room for me. This was …

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Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products.  All it takes is one mistake in social media etiquette to damage your brand and have bloggers and tweeters from around the world spreading the message about what you did wrong.  That harm can be tremendous and should not be underestimated. Today we look at …

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Twitter Tip #1 for Beginners: Follow Lists Before You Follow People!

Twitter Tip #1 for Beginners: Follow Lists Before You Follow People!

This is a continuation of my previous post, where I wrote about 7 useful tips for those getting started on Twitter.  Assuming that you have just signed up on Twitter and don’t know where to go from here, instead of following everyone from your email address book that is already on Twitter by selecting “Find People” from the top of Twitter, begin your Twitter experience by following Lists before you follow People.  The rationale is simple: Twitter gets a bad rap because of the “babble” that a lot of people are said to be tweeting.  That is why you should …

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Twitter Followers vs Following: What is the Ideal Ratio?

Twitter Followers vs Following: What is the Ideal Ratio?

The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any other social networking site.  Yesterday I wrote that without enough connections on LinkedIn, you will not show up in as many search results.  With Twitter, the Followers vs Following ratio is an important one that will also speak lots about your Twitter Brand. Windmill Networking treats all of the social networking sites the same.  It all comes down to your objective, your brand, and implementation of these through the unique functionalities …

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What is #FollowFriday on Twitter?

What is #FollowFriday on Twitter?

There are still a lot of people who ask me this question, both new Twitter users as well as veterans.  I thought I would write a post that would hopefully serve as a resource for the entire Twitter community to better understand this phenomenon.  It also serves as a conclusion that I have reached on how to #FollowFriday that will ideally serve as advice for you as well. If you have been on Twitter for awhile, you have probably noticed the messages on mainly Fridays (although they start coming on Thursday and last until the beginning of the following week…) …

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