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Learning from All Nippon Airways: Does Your Brand have a Facebook Content Strategy?

All Nippon Airways (ANA) has a clear Facebook content strategy that they share with their fans. Do you?

As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content you can expect to receive should you Like the All Nippon Airways Facebook Page. Instead of simply saying, “Please Like our Facebook Page,” I always tell my clients that they need to give a reason as to why present and potential customers should Like their …

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Social Media Writing: How to Write for Engagement on Facebook

Social Media Writing: How to Write for Engagement on Facebook

In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Here’s how to write updates with impact. Keep Your Tone Friendly and Positive – Or Not? We all know that social media is a friendly marketing medium – but does sentiment really effect engagement? Turns out it does! According to Dan Zarella’s social media …

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6 Secrets to a Successful Facebook Real Estate (or any small business) Page

For Real Estate Agents, effectively useing Facebook marketing can be a challenge.

Facebook has the power to transform your business. When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. Yet Facebook marketing remains an extremely under-utilized tool within the real estate community. However, as the industry continues to evolve and adjust to the ever-growing needs of today’s savvy online consumer, can you afford to sit on the sidelines? If you are eager to make the most of this social channel, implementing the 6 success secrets below will help you to creatively and effectively use  Facebook to market your business! 6 Facebook Success Secrets   1. …

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5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages

5 Creative Ideas to Spark New Engagement in Facebook Timeline for Fan Pages

With Facebook’s recent implementation of Timeline for Pages, we are quickly reminded that we have no control over what direction Facebook might take with their platform. Regardless if you are a fan or not of Facebook, however, there is still no better way to reach out and engage with both present and potential consumers in social media than through a robust Facebook Page. The problem is: Are you truly maximizing your Facebook presence to reach your marketing objectives? Many businesses that I meet are not. Maximizing your business presence on Facebook begins with truly maximizing all of the functionality that …

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Pinterest and Facebook: A Foreseeable Rivalry for Retailers?

Pinterest and Facebook: A Foreseeable Rivalry for Retailers?

There are so many social media networks online that you’d think that you’ve seen them all.  Google Plus created a major disruption when it was introduced last year.  And now here comes Pinterest.  After reading my recent post on Getting Started with Pinterest, you should already know that it is a “virtual pin board” where you can place photos and classify them according to the things that catch your curiosity as well as  share these “pins” with your friends.  Picture yourself compiling your thoughts on a digital album and showing them to people who like the same things you like, and …

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5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The Facebook advertising platform is definitely something that is worth exploring especially if you are trying to target a local market .This is a great opportunity for you to get new customers and it seems that failing to be in Facebook these days is a huge …

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Farmers Insurance Social Media Marketing Case Study: Utilizing FarmVille for Facebook Brand Awareness

Farmers Insurance Social Media Marketing Case Study: Utilizing FarmVille for Facebook Brand Awareness

There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking sites like Facebook.  Farmers Insurance earlier this week announced a new campaign that would put their virtual airship on the screens of everyone playing the popular social game FarmVille, which was reported to be 80 million users earlier this year. I had the opportunity to interview Ryon Harms, the Director of Social Media for Farmers Insurance, and get his input on the significance of this …

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How Often Should You Update Your Social Media Status?

How Often Should You Update Your Social Media Status?

Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn.  Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand.  However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?

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Growing Your Business…One Facebook Friend at a Time

Growing Your Business…One Facebook Friend at a Time

Today’s blog post is from one of my new friends that I met Windmill Networking on Facebook, John Atterberry.  John has a great story to tell from the perspective of a seasoned Marketing Strategist who approached Facebook business strategy from a social perspective.  I have been telling companies all along that social media was made for people, not for businesses, and that they need to learn how to network with people in order to gain their trust.  A look back at my post on why businesses should like birthdays on Facebook will give you more background on this.  John’s success …

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Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

If you are one of the 400+ million people on Facebook, you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving.  Going to the “Account Settings” page under your personal profile leads you to a complex screen like the one pictured below: If you keep going down the list, you will notice that you have full control over the notifications that you receive from Facebook to your email inbox.  I felt like I was in full control over these emails until I started receiving a certain type of …

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5 Reasons Why Businesses Should Like Birthdays on Facebook

5 Reasons Why Businesses Should Like Birthdays on Facebook

I recently had the pleasure of celebrating my first birthday on Facebook.  Wow, what an experience!  If you don’t have your birth date out to display to your friends or you haven’t been on Facebook long enough, you may not be able to comprehend what I experienced.  But for those of you who know about this, let’s just say my birthday was made extra special by all of the people who came to my Wall to wish me a Happy Birthday.  And I mean lots of people.  I am writing this blog post to both thank all of my Facebook …

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