CEO Trust – January 11 – New York City

January 11, 2011 | CEO Trust, New York City – I am honored to be part of a panel to discuss Social Networking Media being sponsored by the CEO Trust, a remarkable membership organization for CEOs.


Companies are always looking for the best avenues to communicate key messages to target customers, both existing and potential. The explosion of online social networking provides companies with dynamic new ways to directly communicate with customers. Understanding this new world of communications is critical for keeping up with changing sources of information, and reaching customers in the most cost-efficient and effective manner. A panel of industry experts will offer a crash course in social networking media and an overview of how it is being used in the rapidly-changing marketing and communications landscape – by companies ranging from small start-ups to the Fortune 500.


RANDALL BEARD, CEO Trust member, is a leading and award-winning Chief Marketing Officer and General Management executive. Randall has over 25 years global experience across consumer packaged goods, financial services and high-touch service brands, including The Nielsen Company, Procter & Gamble, American Express, and UBS. He is currently Global EVP & General Manager at Nielsen IAG, responsible for Consumer Packaged Goods. Full bio: http://www.linkedin.com/in/randallbeard

KENDRA BRACKEN-FERGUSON is Co-Founder and Managing Director at social media agency Digital Brand Architects (“DBA”). Previously, Kendra was the youngest VP at Fleischman-Hillard NY, one of the largest PR agencies in the world. Prior, Kendra worked with one of the largest American fashion design houses to launch its first dedicated global social media department. Kendra has been named one of Mobile Marketer’s “Mobile Women to Watch in 2010” and serves on the board of NY Women in Communications and as VP of the Integrated Marketing Committee. Full bio: http://www.thedigitalbrandarchitects.com/founders.html

JOE MEYER is President & CEO of HopStop, the leading provider of pedestrian navigation systems for metropolitan areas throughout the world. Prior, Joe was VP & GM for AOL’s Quigo Technologies, managing exclusive partnerships with hundreds of leading online publishers. Previously, Joe was an EIR for Onset Ventures, an early-stage venture capital firm in Silicon Valley. Earlier in his career, Joe was GM at eBay, where he launched eBay’s inaugural co-op advertising program, and managed several large product categories. More at: http://www.hopstop.com/?action=news&id=20090708.

NEAL SCHAFFER is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of Windmills Marketing, a social media strategic consultancy in California, and has led social media strategy creation and education programs for a range of companies ranging from Fortune 500 to Web 2.0 startups. Full bio: http://windmillnetworking.com/about/


SCOTT BOWMAN, CEO Trust member, is the founder and CEO of Scott Bowman Associates, where he provides clients with a wealth of strategic and pragmatic industry experience culled from his diverse 30-year career in retail and brand management. In addition to founding SBA, Scott has held leadership positions in the retail and luxury brand industries, including CEO, GM, merchandising, planning, store operations, licensing and international markets management. Most recently, Scott was President of International Business Development for Polo Ralph Lauren. Prior, he was CEO of Marc Jacobs International, setting the strategic direction for this fast-growing luxury brand. Full bio: http://www.scottbowmanassociates.com/our_team_scott_bowman.html


If you are a CEO with a full span of responsibility for your business, you are welcome to attend this celebration as my guest. To secure your invitation and confirm your guest status, send your bio to CEO Trust care of Cathy Curley at [email protected] (Let her know that you found out about the event through Neal Schaffer’s Windmill Networking blog.)

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