C-Suite Trust Guest Panelist

August 25, 2010 | C-Suite Trust Guest Panelist, New York City, NY – C-Suite Trust is a non-profit organization where C-Suite executives come together to help each other in ways only they can, with camaraderie, counsel and referrals. What makes it a special organization for c-suite executives is the careful selection of its members based on their values of authentic leadership. The opportunity to meet other members with similar values has made this organization unlike any other, which members have found uniquely rewarding.

I am proud to have been invited to participate as a Guest Panelist on the subject of “Branding Our Businesses and Ourselves.”  Today’s challenging business and socialmedia environments require an understanding of branding. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is critical. Many people think that personal branding is for celebrities, but with social media today, it is possible to be a strong brand, and leverage our positioning strengths. We will discover how to define our brand and how to position our business or ourselves to create a brand.

Today’s challenging business and social media environments require a critical understanding of branding – from the corporate (BMW), to the product (BMW M3 Coupe) and down to the personal (car salesman). With social media today, it is possible to be a strong brand and leverage our positioning strengths. We will discover how to define our brand and to position our business or ourselves to create a brand.

If you are a C-suite executive of a $50+ million revenue business (or $25+ million in the case of non-profits), you are welcome to attend this event as a guest of the C-Suite Trust. To secure your invitation and confirm your guest status, send your bio to C-Suite Trust care of Mike Klawitter at [email protected] C-Suite Trust will take care of all the details for you to attend the program at no cost. You can find more online about the C-Suite Trust organization at www.c-suite.org.


RANDALL BEARD is a leading and award-winning CMO and General Management executive with 25+ years global experience across consumer packaged goods, financial services and high-touch service brands. Full bio:http://randallbeard.wordpress.com/randall-beard-marketing-impact/

KATHLEEN CARROLL, a seasoned marketing and brand consulting executive, started the Branding Clinic in 2000 with a mission to unearth consumer insights to help brands achieve double-digit or higher growth. Full bio: http://www.thebrandingclinic.com/bios.html

AYSSA GARNICK, SVP & Consumer Lifestyle Group Manager at Ketchum works in Brand Practice, an area dedicated to finding the intersection of consumer segments, trends and media habitsto help give brands fresh ways to reach their target audiences. By finding the convergence of audience and trends, her group defines unique programs around those insights to create timely, newsworthy and impactful PR campaigns. Alyssa’s experience spans the food, beverage, retail, fashion, auto, real estate, luxury and CPG categories. At Ketchum, she works as a senior strategic counselor to brands such as Philips (Norelco, Avent, Sonicare), IKEA, Hertz and Breville.

NEAL SCHAFFER, President of Windmills Marketing, is a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. Full bio: http://windmillnetworking.com/about/

MODERATOR: CLIFF CLIVE has been a CEO and president of consumer businesses for the past ten years. Full bio: http://cliffclive.com/9952.html

The location will be in Midtown Manhattan.  For more details, please contact Mike Klawitter at [email protected]

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