Windmill Networking

What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)

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I will be honest with you when I tell you that I created the concept of “Windmill Networking” after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.”  I created the concept at first to demystify online social networking and use it as a tool to lead people into being more open to networking outside of their “physical network” both on LinkedIn and other social networking platforms as well as offline.  But as I speak to more companies and professionals, I am realizing that the concept has far more significance for …

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HOW TO: Establish Social Media Credibility in 7 Easy Steps

Who are You?

If you are a participant in social media, I am assuming that one of your objectives in social networking is to connect with people from a personal or business perspective.  Regardless of what social networking site you are on, without establishing social media credibility, you will not attract quality connections or business.  I find many people are still in unfamiliar waters in social media regardless of whether they be on Facebook, LinkedIn, Twitter, or any of the other sites out there, so I wanted to offer some advice to help you establish social media credibility based on not repeating many …

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How I Found My Job Using LinkedIn – A Windmill Networking Success Story

How I Found My Job Using LinkedIn – A Windmill Networking Success Story

Today’s blog post has been contributed by Breanne Cooley, the editor of my upcoming book “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.” “How’s the job search going?” “Network, network, network!” “Hang in there!” Those are the words every frustrated job seeker hears over and over from their friends and family. In fact, those were the words I kept hearing for these past few months during my own job search in San Francisco. Though the support is, of course, much appreciated, I couldn’t help but think to myself: “How the heck do I ‘network’ when everyone else is busy with their …

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