Archives for October, 2009

What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)

I will be honest with you when I tell you that I created the concept of “Windmill Networking” after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.”  I created the concept at first to demystify online social networking and use it as a tool to [...]

HOW TO: Establish Social Media Credibility in 7 Easy Steps

If you are a participant in social media, I am assuming that one of your objectives in social networking is to connect with people from a personal or business perspective.  Regardless of what social networking site you are on, without establishing social media credibility, you will not attract quality connections or business.  I find many [...]

How I Found My Job Using LinkedIn – A Windmill Networking Success Story

Today’s blog post has been contributed by Breanne Cooley, the editor of my upcoming book “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.” “How’s the job search going?” “Network, network, network!” “Hang in there!” Those are the words every frustrated job seeker hears over and over from their friends and family. In fact, those were the [...]