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10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it.  Well, it’s 2011, this blog has changed, my life has changed, and LinkedIn and social media in general have changed.  If I was going to do a new list finding 10 new super-connected open networkers who I recommend that you follow or contact on LinkedIn, who would they be?  That is the objective of this post, and because I have had the chance to …

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10 Things Seth Godin Taught Me about Social Media Marketing

10 Things Seth Godin Taught Me about Social Media Marketing

With Seth Godin about to appear on stage in Orange County in just a few weeks time, there is a buzz around here about what new insights he will provide to us in 2011.  And the event, in line with what Seth preaches about holding BIG events, is set to be HUGE – he will be speaking at the Renée and Henry Segerstrom Concert Hall, part of the Segerstrom Center for the Arts, a location that is host to the likes of Natalie Cole and the Vienna Philharmonic.  In my eyes, but more importantly the eyes of the event organizer …

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6 Reasons Why Social Media for Business is Like Training for a Marathon

6 Reasons Why Social Media for Business is Like Training for a Marathon

Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon.  No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself).  I’m not training for a marathon, either, just the ability to at least run a 5K in the spring.  But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape. …

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LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!

LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!

LinkedIn and Facebook would seem to have very little in common going into 2011: One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book” of college students.  While LinkedIn has built up a dominant presence in the hearts and minds of the professional demographic, Facebook is in the center of consumer culture and many a business who want to capture the hearts and money of us all.  Professionals network on one platform while companies establish Pages on the other.  Ask most companies where they …

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How to Start a Social Media Consulting Business in 6 Steps

How to Start a Social Media Consulting Business in 6 Steps

As an open networker with lots of social media connections, I get asked several social media-related questions from different people globally on any given day.  Recently, I have been frequently asked about how to start a social media consulting business and develop initial clients.  I am happy to mentor a new generation of social media-savvy business consultants, and I plan to be blogging about this more in the future, as I believe the subject can aid not only social media consultants, but also educate any consultant, entrepreneur, or small business owner on how to better utilize social media to launch …

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United States versus Japan : A Look at the Differences in Social Media Uptake

United States versus Japan : A Look at the Differences in Social Media Uptake

November 18, 2010 | United States – Japan Social Media Debate, Tokyo – I am honored to be the American representative on a panel, together with 2 Japanese thought leaders in social media, to discuss the differences in how social business has accelerated in uptake in the United States versus Nippon.  Since I speak fluent Japanese, this panel will be presented in Japanese and limited to 40 participants.

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Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some of those “users” are actually “bots” or even corporations who have several different accounts to serve their current and potential customers with.  Case in point: Dell alone has more than 30 Twitter accounts.  All it takes is an email address to register a new account, so it is not uncommon for even some individuals to have multiple usernames.  This may explain why, outside the networking circles of those active in social media, there are many people …

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6 Proof Points that Japan is Leading the US on Twitter

6 Proof Points that Japan is Leading the US on Twitter

Image via Wikipedia In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence.  In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market.  From January to June of 2009 it was reported that the number of users in Japan grew from about 200,000 to almost 800,000.  In March, 2010 that number jumped up to 7.52 million users and it was reported that 14% of global tweets are now originating from Japan.  But it’s more than just that: The …

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How I Found My Job Using LinkedIn – A Windmill Networking Success Story

How I Found My Job Using LinkedIn – A Windmill Networking Success Story

Today’s blog post has been contributed by Breanne Cooley, the editor of my upcoming book “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.” “How’s the job search going?” “Network, network, network!” “Hang in there!” Those are the words every frustrated job seeker hears over and over from their friends and family. In fact, those were the words I kept hearing for these past few months during my own job search in San Francisco. Though the support is, of course, much appreciated, I couldn’t help but think to myself: “How the heck do I ‘network’ when everyone else is busy with their …

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LinkedIn Groups: Are They Competing for My Membership? Why?

LinkedIn Groups: Are They Competing for My Membership? Why?

On an average day, I receive an invite or two to join a LinkedIn Group.  It is only natural since I have so many connections as a LinkedIn Open Networker (= LION).  Since you can easily send out invites to join a group when you create it, it’s obvious that I am a common target to be the recipient of so many new group invites.  I don’t mind receiving so many, especially because every once in awhile there is one (like the We are Orange County group I blogged about yesterday) that causes me to cancel a different group membership …

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Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | neal@windmillnetworking.com