Twitter

How Often Should You Update Your Social Media Status?

How Often Should You Update Your Social Media Status?

Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn.  Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand.  However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?

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What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

Almost a year ago I wrote about my favorite LinkedIn pet peeves, which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group.  As I tend to spend more time on Twitter than LinkedIn these days, I think it’s time to focus on that social networking platform and talk about what drives me, and others, crazy about what users are doing on it. Just as with LinkedIn, Twitter has its own unique sets of functionalities which creates the potential for different types of behavior.  With Twitter, the root of most …

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6 Great Reasons to Become a Business Exchange User

6 Great Reasons to Become a Business Exchange User

Have you heard of Business Exchange?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news.  After reading a great blog post on Business Exchange by Larry Brauner, I have been experimenting with the site seeing how it fits into my daily social media routine.  I am now at the point where the value of being on the site has become apparent, and now I want to share the …

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Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?

Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?

I just came back from a visit to Japan, where i was impressed with the growth of Twitter in the mainstream of Japanese society.  No, not everyone is using the realtime social networking platform, but considering that Japan is a society that both does its social networking primarily on the cellphone and are avid readers of the latest information through the plethora of printed magazine and newspapers that exist, the stage was set for Twitter to be successful in Japan.  And the numbers are already showing that the growth is impressive.  The interesting aspect is that its growth seems to …

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Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community Rules: Marketing on the Social Web” by Tamar Weinberg.

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Foursquare and Twitter: Do You Really Enjoy Foursquare Tweets?

Foursquare and Twitter: Do You Really Enjoy Foursquare Tweets?

Are you a Foursquare user yet?  If not, you should be.  If you believe in the power of Windmill Networking and being able to physically meet contacts in your LinkedIn, Facebook, and Twitter networks, Foursquare helps facilitate this in real-time at a physical location.  iPhone, Android and Blackberry users should be especially keen on joining and utilizing the real-time-real-location social networking platform because of the phone applications that exists for these popular smartphone platforms. Foursquare is a simple way to “check in” to a location and to broadcast to the world that you are there.  Other users can then see …

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HOW TO: Deal With an Angry Customer on Twitter

HOW TO: Deal With an Angry Customer on Twitter

The following is a true story. It was late at night when I arrived at my hotel, a little past midnight.  It was a long day and I had a morning meeting with a client scheduled for the next day, so I was looking forward to getting to sleep as soon as I could.  Unfortunately, circumstances would not allow me to do so: after asking for my name, the hotel, which is part of an American hotel chain with a very well-respected brand image, told me that they had an overbooked situation and had no room for me. This was …

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Looking for a Job? Only Twitter Applicants Need Apply.

Looking for a Job? Only Twitter Applicants Need Apply.

As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools.  This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, Facebook, LinkedIn, and blogs.  At some point, just as companies emerged that used the Internet as their platform (Amazon, Netflix, etc.), we will see new companies arise that purely use social media as their platform.  And when that happens, it is a natural that they …

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Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products.  All it takes is one mistake in social media etiquette to damage your brand and have bloggers and tweeters from around the world spreading the message about what you did wrong.  That harm can be tremendous and should not be underestimated. Today we look at …

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How Businesses Can “Share” and Become “Social” in Social Media

How Businesses Can “Share” and Become “Social” in Social Media

A few days ago I wrote a guest blog post entitled “Social Media Was Not Created for Business…So Stop Selling to Us!”  With all of the talk about how companies need to get more “social,” all I see are a barrage of new “Follow Us on Twitter” or “Join Our Facebook Fan Page” advertisements.  As someone who uses Social Media for 1) keeping in contact with old friends and colleagues, 2) professional networking and meeting new people, and 3) finding valuable information and learning, I really have no reason to be joining Facebook Fan Pages of businesses unless they satisfy …

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