As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools.  This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, [...]

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or [...]

A few days ago I wrote a guest blog post entitled “Social Media Was Not Created for Business…So Stop Selling to Us!”  With all of the talk about how companies need to get more “social,” all I see are a barrage of new “Follow Us on Twitter” or “Join Our Facebook Fan Page” advertisements.  As [...]

It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010.  This comes after Twitter successfully launched their Japanese operations in 2009 and now supposedly have more than 2 million registered Japanese users, more than it is estimated that Facebook has in Japan.  If this is true, [...]

I have given many presentations on social media and your job search.  Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search.  Today I want to talk about one strategy that I discuss on Twitter and your job search, [...]

2009 was, without doubt, the year of Twitter.  Whether it was the massive hacker attacks that created a massive Twitter outage and reminded us of how Twitter has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize Twitter as part of their [...]

It is no secret that 2009 saw the dawning of the new era of consumers using social media to find deals and product information.  If you didn’t hear, Toys R Us symbolized this new movement by releasing their new catalog on their Facebook Fan Page, and in doing so picked up between 40,000 to 95,000 [...]

2009 was definitely the year in which we saw a great number of new book additions in the realm of social media.  While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [...]

This is a continuation of my previous post, where I wrote about 7 useful tips for those getting started on Twitter.  Assuming that you have just signed up on Twitter and don’t know where to go from here, instead of following everyone from your email address book that is already on Twitter by selecting “Find [...]

Yesterday I presented on the topic of Social Media and Your Job Search in front of a large group of executives, many of whom were in transition.  As with any professional crowd, nearly everyone was already comfortable with LinkedIn, but less than half of the attendees had ventured out onto Twitter yet.  I sensed some [...]