Whenever I hear about a company who plan to “launch” their social media “efforts” with the help of social media interns, I always break out laughing. Well, not literally so. But I am amazed at how many companies think that college students who “speak” the language of social media are appropriate to represent their brand in the online world. Just as I pointed out in a previous blog post, I shouldn’t be doing other brand’s social media precisely for the same reasons that interns or external contractors shouldn’t be doing yours either: We don’t know you. Let me first point …
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I had one of those social networking moments where a stranger at Starbucks introduced himself to me after seeing the book on my table was Dan Schawbel‘s Me 2.0, the best-selling book on personal branding. The fact that this gentlemen even knew the book and had read it was surprising. The fact that he was teaching college students about social networking and LinkedIn was even more startling. I didn’t know such a class existed! Can you imagine how far ahead of the social networking game you would have been had not only LinkedIn been around when you were in college but …
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This is actually a follow-up to a post I did recently on Are There Fake Profiles on LinkedIn? At that time I found proof of a few users with fake profiles that I shared with everyone. And I mentioned that those with fake profiles would create new ways of making us believe that they are real. I wanted to report back to you on what I am seeing today. First of all, the only benefit for being on social media is if you are real and genuine. I don’t trust anyone who isn’t. If you are on a site where …
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I recently received this question and realized that there weren’t a lot of resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve”, so here is my advice to you all:
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