Archives for August, 2009
LinkedIn for College Students: Begin Your Networking Early!
August 13th, 2009I had one of those social networking moments where a stranger at Starbucks introduced himself to me after seeing the book on my table was Dan Schawbel‘s Me 2.0, the best-selling book on personal branding. The fact that this gentlemen even knew the book and had read it was surprising. The fact that he was teaching [...]
How Can You Spot a Fake LinkedIn Profile?
May 21st, 2009This is actually a follow-up to a post I did recently on Are There Fake Profiles on LinkedIn? At that time I found proof of a few people with fake profiles that I shared with everyone. And I mentioned that those with fake profiles would create new ways of making us believe that they are real. [...]
What Do I Put in My LinkedIn Profile if I am College Student?
March 30th, 2009I recently received this question and realized that there weren’t a lot of resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve”, so here is my advice [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of
