Archives for May, 2010
What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]
May 12th, 2010Almost a year ago I wrote about my favorite LinkedIn pet peeves, which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group. As I tend to spend more time on Twitter than LinkedIn these days, I think it’s time to focus on that social [...]
Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
April 14th, 2010Image via Wikipedia If you are one of the 400+ million people on Facebook, you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving. Going to the “Account Settings” page under your personal profile leads you to a complex screen like the one [...]
Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake
February 19th, 2010Social media is a fascinating and new medium for businesses. If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product. However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or [...]
Thank You Twitter! One-Click Reporting of Spam on Twitter is Here!
October 23rd, 2009As social networking sites grow and try to better monetize their services, “new features” aren’t necessarily free (LinkedIn’s new Profile Organizer) and “new enhancements” aren’t necessarily better than their previous functionality. In fact, sometimes these new features aren’t even accessible to everyone! (LinkedIn Features: Does Everyone Have Equal Access?) That’s why it is such a [...]
How We Can Help Reduce Twitter Spam: Broadcast the Spammer!
September 21st, 2009I got sick of Twitter spam, and I decided to do something creative about it. And I think it’s working. You can help join the fight too. I don’t know if you have noticed recently, but Twitter spam has now gone beyond the mere obnoxious automated Direct Message. There has been a sudden uptick in [...]
If I Can Spot a Fake LinkedIn Profile, Why Can’t LinkedIn?
September 17th, 2009I was at a networking event last night where someone asked me if I was seeing more “spam” on LinkedIn. If you have been utilizing LinkedIn or Twitter for the last several weeks, you probably have noticed an uptick in the spam in any of the following ways:
LinkedIn Invitations: Personalizing is Optional? Restrictions Exist?
September 8th, 2009LinkedIn is a very interesting social networking site. On the one hand, the goal of LinkedIn is to connect people who already know each other to create a network based on “trusted relationships.” On the other hand, if you strive to develop too many relationships or perform too many other activities on the website, you [...]
Twitter Direct Messages: Why I Don’t Read Them Anymore
August 27th, 2009When I spoke at the Cool Twitter Conference in Los Angeles recently (I’ll be speaking there again in San Francisco on September 24 and in Orange County, CA on November 5), there were many in attendance who mentioned that they didn’t even use their personal email anymore to communicate with their friends. After all, all [...]
Should I Send Automated Direct Messages on Twitter?
July 22nd, 2009With many newbies on Twitter these days, the etiquette of the social networking site is constantly changing. On the one hand, there is more social media marketing (= more spam) going on; at the same time, more people are understanding the potential for Windmill Networking on Twitter and are reaching out and creating meaningful conversations [...]
LinkedIn Business Tips: How Should I Sell to My Connections?
July 2nd, 2009As more businesses realize the potential for finding new business on LinkedIn, I am amazed as to how companies are starting to look at social media as if it gives them the right to cold call and send what I would consider spam to anyone and everyone in LinkedIn. I wanted to go through some [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
