It’s been awhile since I last blogged about how lawyers can use LinkedIn. As I just spoke on a UCLA Law School Alumni panel about the significance of social media for the legal profession, I thought it was a good time to summarize what I spoke on for all to hear who could not attend. One thing is for clear: Lawyers need to understand that social media is something they need to embrace sooner rather than later, the sooner the better it will be for them and their clients. So why are social networking websites so important to the legal …
read more
Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community Rules: Marketing on the Social Web” by Tamar Weinberg.
read more
I will be honest with you when I tell you that I created the concept of “Windmill Networking” after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.” I created the concept at first to demystify online social networking and use it as a tool to lead people into being more open to networking outside of their “physical network” both on LinkedIn and other social networking platforms as well as offline. But as I speak to more companies and professionals, I am realizing that the concept has far more significance for …
read more
