Archives for April, 2010
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
April 6th, 2010Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community [...]
What is Windmill Networking? (Understanding the Social Web is the Key to Understanding Social Media Marketing)
October 29th, 2009I will be honest with you when I tell you that I created the concept of “Windmill Networking” after I began writing the LinkedIn book which would become known as “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.” I created the concept at first to demystify online social networking and use it as a tool to [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
