Archives for August, 2010
7 Ways to Sell Social Media to Your Marketing Department
August 18th, 2010I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to [...]
Poken and Social Networking – The Perfect Match?
August 6th, 2010What is a Poken? To be honest, I first encountered Poken on a business trip to Japan in December of 2009 and assumed the technology was Japanese because of its “cute” factor. At first I didn’t really understand exactly what it was until I saw it in action before my own eyes. In essence, similar [...]
LinkedIn Photo Advice : The Why, What and What Happened?
July 30th, 2010LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete. Part of getting to 100% completion is [...]
8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto
July 28th, 2010If you’ve been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America’s #VXToronto Twitter campaign. I’ll write about the “Virgin” experience later. Right now I want to share with you all what I learned on this trip. I’ve had many people ask me, “Was [...]
Strategizing Your Social Media Trifecta
July 21st, 2010Today’s guest blog post about social media strategy for local marketing utilizing Facebook, Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest, AJ Wilcox. I asked AJ to write about the intersection of local Internet marketing and social media strategy, and he surpassed my expectations with this excellent blog post. [...]
How Your Business Can Twitter Better with Hootsuite
July 13th, 2010Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.” Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released [...]
5 Ways to Prospect for New Business on LinkedIn
June 10th, 2010Image by wordjunky via Flickr While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. With an executive from every Fortune 500 company represented and an average household income of over [...]
6 Proof Points that Japan is Leading the US on Twitter
June 7th, 2010Image via Wikipedia In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence. In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market. From January to June of 2009 it was reported [...]
Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
June 4th, 2010Image by @Photo . via Flickr If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book, you’ll know that I’m a huge fan of the LinkedIn Events Application. Seriously. I wrote an April Fools’s post back in 2009 complaining why Events wasn’t considered an application with a blog post rhetorically entitled, [...]
LinkedIn Network Statistics. Do You Believe Them?
April 19th, 2010How often do you look at your LinkedIn Network Statistics? You can access them directly from navigating over to “Contacts” and then selecting Network Statistics. Everybody loves to look at these statistics as this is where you start to see the power of your network. If you were curious as to what the numbers of [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
