Social network service

How Your Business Can Twitter Better with Hootsuite

How Your Business Can Twitter Better with Hootsuite

Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.”   Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released new Social CRM features allowing you to filter tweets by Klout score or keyword.  Ann is also currently Director of Media for BlueGlass. Business power Tweeters can rejoice – the tool you need is finally here. Any business who has a social media policy and uses …

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5 Ways to Prospect for New Business on LinkedIn

5 Ways to Prospect for New Business on LinkedIn

Image by wordjunky via Flickr While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media.  With an executive from every Fortune 500 company represented and an average household income of over $100,000, LinkedIn is a perfect place to prospect for decision makers in the industries you want to sell into as well as a prime destination to make alliances with other businesses and professionals that can help grow your business. I recently had a conversation with …

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Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

Image by @Photo . via Flickr If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book, you’ll know that I’m a huge fan of the LinkedIn Events Application.  Seriously.  I wrote an April Fools’s post back in 2009 complaining why Events wasn’t considered an application with a blog post rhetorically entitled, “What are LinkedIn Applications?”  I was the first one to ask “What Happened to LinkedIn Events?” when they mysteriously disappeared for a day in October of 2009.  So you can say that I have a personal relationship with Events, and when all of the “social …

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What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

Almost a year ago I wrote about my favorite LinkedIn pet peeves, which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group.  As I tend to spend more time on Twitter than LinkedIn these days, I think it’s time to focus on that social networking platform and talk about what drives me, and others, crazy about what users are doing on it. Just as with LinkedIn, Twitter has its own unique sets of functionalities which creates the potential for different types of behavior.  With Twitter, the root of most …

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How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]

How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]

Image by annapmagistra via Flickr LinkedIn is a very interesting social networking site.  Many users say they only want to connect with people in their closed network, but unless that network is big enough, the benefits of using LinkedIn to find and be found become minimal.  On the other hand, I find many users who don’t care about acquiring LinkedIn connections often talk about how many they have as an indication of how active they are on the site. So how many LinkedIn connections should you have? I recently shot a video at a keynote speech on social media in …

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6 Great Reasons to Become a Business Exchange User

6 Great Reasons to Become a Business Exchange User

Have you heard of Business Exchange?  It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine.  As you can already guess, it is a site that is extremely focused on business and the news.  After reading a great blog post on Business Exchange by Larry Brauner, I have been experimenting with the site seeing how it fits into my daily social media routine.  I am now at the point where the value of being on the site has become apparent, and now I want to share the …

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LinkedIn Network Statistics. Do You Believe Them?

LinkedIn Network Statistics. Do You Believe Them?

How often do you look at your LinkedIn Network Statistics?  You can access them directly from navigating over to “Contacts” and then selecting Network Statistics.  Everybody loves to look at these statistics as this is where you start to see the power of your network.  If you were curious as to what the numbers of a LinkedIn power user like myself are, these are the latest statistics for my network: This post is not about my network, though: It’s about the whole mechanism of these statistics.  I have seen my total numbers drop on occasion.  In fact, I distinctly remember …

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10 Things You Must Do for LinkedIn Profile Completeness

10 Things You Must Do for LinkedIn Profile Completeness

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details.  For a social networking platform that is trying to standardize the way people depict themselves with their “xxx% profile completeness” status that appears when you edit your profile, the results have been surprisingly across the board.  I am still amazed when I find professionals, and even active job seekers, without “complete” profiles.  Remember, LinkedIn profile completeness is not just about increasing chances that your business will get new leads from LinkedIn or that you will find a job on …

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Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community Rules: Marketing on the Social Web” by Tamar Weinberg.

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