Social Media Marketing

Twitter Coming to a Store Near You…SOON!

Twitter coming to a store near you...SOON!

It is no secret that 2009 saw the dawning of the new era of consumers using social media to find deals and product information.  If you didn’t hear, Toys R Us symbolized this new movement by releasing their new catalog on their Facebook Fan Page, and in doing so picked up between 40,000 to 95,000 new fans per day over the week before Thanksgiving.  The Toys R Us Facebook Fan Page has now grown to 430,000 members almost overnight as I write this.  Wow! But this is not out of the ordinary and only a sign of things to come …

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Twitter 101 with 7 Useful Tips for Those Getting Started on Twitter

Twitter 101

Yesterday I presented on the topic of Social Media and Your Job Search in front of a large group of executives, many of whom were in transition.  As with any professional crowd, nearly everyone was already comfortable with LinkedIn, but less than half of the attendees had ventured out onto Twitter yet.  I sensed some confusion about Twitter, so today instead of blogging about Twitter and Personal Branding or Twitter and the Job Search, I felt it was time to write a blog post to help hand-hold those that are still confused by Twitter but really want to give it …

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41 LinkedIn Success Stories to Learn From

LinkedIn Has Some Serious Success Stories to Share with You

When I began blogging about LinkedIn, I felt that there was a lack of information regarding utilizing LinkedIn in the blogosphere.  I have done my best to fill the gap, especially concerning the restrictions that you meet but don’t realize until you hit them!  This has evolved into my popular blog posts on using LinkedIn for Job Search as well as LinkedIn for Sales and Business Development.  But what about case studies of success stories on LinkedIn?

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If I Can Spot a Fake LinkedIn Profile, Why Can’t LinkedIn?

Image by Neal Schaffer

I was at a networking event last night where someone asked me if I was seeing more “spam” on LinkedIn.  If you have been utilizing LinkedIn or Twitter for the last several weeks, you probably have noticed an uptick in the spam in any of the following ways:

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LinkedIn is Protecting Your Right to IDK My LinkedIn Invitation

Image by Neal Schaffer

In my one of my first blog posts, I wrote about what a LinkedIn IDK is and why you should know.  You have the ability to block people on Twitter and Facebook, and LinkedIn gives you a similar ability to block someone by disconnecting with someone, although in the case of LinkedIn you have to connect with them before you can block them (yes, I know, it sounds strange).  But the policy on penalizing someone without either the sender or recipient knowing it, which is the case of replying to a LinkedIn Invitation with an “I Don’t Know” or IDK, …

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Twitter for Real Estate Agents

Twitter for Real Estate Agents

I have had the pleasure of “meeting” many real estate agents recently on social networking sites LinkedIn and Twitter.  I should point out in advance that I have a positive view of those in real estate; not only is my brother an agent but I have also signed up to get licensed if and when I can find the spare time. Most recently, I met with my good friend Cari Gilbert and her good friend Lynn Aglipay to discuss how they can use social media to assist in their real estate practice.  One of my So Cal Sushi LinkedIn Group …

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What is #FollowFriday on Twitter?

What is #FollowFriday on Twitter?

There are still a lot of people who ask me this question, both new Twitter users as well as veterans.  I thought I would write a post that would hopefully serve as a resource for the entire Twitter community to better understand this phenomenon.  It also serves as a conclusion that I have reached on how to #FollowFriday that will ideally serve as advice for you as well. If you have been on Twitter for awhile, you have probably noticed the messages on mainly Fridays (although they start coming on Thursday and last until the beginning of the following week…) …

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LinkedIn vs Facebook – Do You Use Them Differently?

LinkedIn vs Facebook – Do You Use Them Differently?

I signed up for Facebook several years after I joined LinkedIn.  In fact, I even joined Twitter six months before becoming a Facebook member.  A year ago you could of said that a Gen X guy on Facebook was not the norm.  But now that there are as many Facebook users aged 25 to 54 as there are those that are aged 18 to 24, I would consider my demographic fairly average these days. So you can imagine how surprised I was when I uploaded my LinkedIn contacts to Facebook and found an acceptance rate of only 10 to 15% …

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Is Your LinkedIn Profile More Accurate Than Your Resume?

Is Your LinkedIn Profile More Accurate Than Your Resume?

Today’s blog post is influenced by an article I read from the comments made by LinkedIn at the Social Recruiting Summit.  Let me further expand the argument for the case of LinkedIn. Like many others who have learned to embrace LinkedIn, I did so when I was in transition.  I realized that I had not been digging my well before I was thirsty, and I vowed to not only build up a larger network, but also to both stay in better touch with that network as well as provide more value to those in my network. As I mentioned in …

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