Social Media Marketing

7 Great Social Media Websites and Blogs for Insightful Advice and News

7 Great Social Media Websites and Blogs for Insightful Advice and News

Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing.  It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics.  But where do you start seeking out this information?  Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry? This question …

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How to Find New and Targeted Social Media Content on Business Exchange

How to Find New and Targeted Social Media Content on Business Exchange

Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts.  Today I want to discuss one of the valuable aspects of Business Exchange, and that is the ability to quickly find new and targeted news and information for business.  I believe showing you how to curate social media content in Business Exchange will best illustrate this point.  And if you’re not a Business Exchange user yet, this will hopefully show …

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When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!

When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!

Yesterday, I issued a press release talking about how my LinkedIn book, “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” won and Honorable Mention for Best Non-Fiction Book of 2009.  To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is extremely satisfying.  But social media is about you, not about me, so I want to share in the victory by offering you some free social media books.  What do you need to do?  Just participate!  Keep reading for details

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Jobseekers: Start Thinking Like a Social Media Strategist

Jobseekers: Start Thinking Like a Social Media Strategist

In 2010, the landscape for jobseekers continues to change as the world around us changes.  As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous.  However, most companies are still trying to figure out how to use social media, and initial planning usually starts with the social media marketing strategy.  What hints for the jobseeker might social media strategies that businesses implement have?  A lot.

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HOW TO: Attract New Customers through Social Media Events

HOW TO: Attract New Customers through Social Media Events

It all started with a secret social media event that was actually held for the publication of my LinkedIn book: the “Hush-Hush Surprise — Networking Mixer, Charity Event & Book Release Party.” 157 people came out for a networking event to celebrate, well, networking! I stood amidst a crowd of people, many of whom I knew, but all of them I met purely through engaging in social media itself. It was at this event that Christine Weijland, Sales & E-Commerce Manager of Hilton Orange County Costa Mesa met Debbie Miller, Information Systems Coordinator for the Costa Mesa Conference & Visitor …

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How Businesses Can “Share” and Become “Social” in Social Media

How Businesses Can “Share” and Become “Social” in Social Media

A few days ago I wrote a guest blog post entitled “Social Media Was Not Created for Business…So Stop Selling to Us!”  With all of the talk about how companies need to get more “social,” all I see are a barrage of new “Follow Us on Twitter” or “Join Our Facebook Fan Page” advertisements.  As someone who uses Social Media for 1) keeping in contact with old friends and colleagues, 2) professional networking and meeting new people, and 3) finding valuable information and learning, I really have no reason to be joining Facebook Fan Pages of businesses unless they satisfy …

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Meteoric Growth in Social Networking – “It’s a Small World after All,” or Is It?

Network of Dutch windmills from the 1740s in Kinderdijk

Today’s guest blog post is from someone I met Windmill Networking on LinkedIn: my new friend from Holland Rudolf Kriens (it is coincidental yet fitting that Rudolf comes from the land of the windmill!).  Rudolf Kriens is an engineering management advisor, educator & keynote speaker. His specialty is streamlining of clients’ product development processes. Rudolf’s career spans both industry and academia, and combines deep industry knowledge with expertise in a wide range of technology domains. He has over 25 years experience in managing applied research, innovation, and new product development. Rudolf’s professional interest in networked collaboration dates back to the …

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Social Media Strategy for 2010: How To Avoid Social Media Distractions

Social Media Strategy for 2010: How To Avoid Social Media Distractions

Social Media Strategy for 2010 As we start a new year, it is important for all of us to create our own personal social media strategy to avoid all of the social media distractions that exist.  I never think of social media in itself as a “distraction,” but if it keeps you busy to the point that you are doing lots of things that are not related to your social media strategy, there could be a more efficient use of your time.

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Top 25 Most Useful LinkedIn Blog Posts of 2009

Top 25 Most Useful LinkedIn Blog Posts of 2009

As the year comes to a close, it is time to look back, before looking forward to 2010, at all of the informative and insightful blog posts that the world has created in the past 365 days concerning LinkedIn.  LinkedIn itself, while beginning 2009 at a slow start, ended the year announcing 50 million members, integrating with Twitter, a new user interface, and an opening up of their platform.  Not to mention that they refined and improved upon the most valuable piece of their social networking platform, the Advanced People Search.  Oh, and then there was the new Profile Organizer …

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Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | neal@windmillnetworking.com