As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools.  This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, [...]

LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password.  Then, later on you created a second account.  Or maybe you used your business email as your primary email address and no [...]

Social media is a fascinating and new medium for businesses.  If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product.  However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or [...]

It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010.  This comes after Twitter successfully launched their Japanese operations in 2009 and now supposedly have more than 2 million registered Japanese users, more than it is estimated that Facebook has in Japan.  If this is true, [...]

Social Media Strategy for 2010
As we start a new year, it is important for all of us to create our own personal social media strategy to avoid all of the social media distractions that exist.  I never think of social media in itself as a “distraction,” but if it keeps you busy to the point [...]

As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010.  In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging.  After all, as a professional, where is your “Home Base,” the hub [...]

It is no secret that 2009 saw the dawning of the new era of consumers using social media to find deals and product information.  If you didn’t hear, Toys R Us symbolized this new movement by releasing their new catalog on their Facebook Fan Page, and in doing so picked up between 40,000 to 95,000 [...]

Yesterday I presented on the topic of Social Media and Your Job Search in front of a large group of executives, many of whom were in transition.  As with any professional crowd, nearly everyone was already comfortable with LinkedIn, but less than half of the attendees had ventured out onto Twitter yet.  I sensed some [...]

When I began blogging about LinkedIn, I felt that there was a lack of information regarding utilizing LinkedIn in the blogosphere.  I have done my best to fill the gap, especially concerning the restrictions that you meet but don’t realize until you hit them!  This has evolved into my popular blog posts on using LinkedIn [...]

Before I could issue my official press release, and much to my surprise, Amazon this week suddenly started shipping my book on utilizing LinkedIn, “Windmill Networking: Understanding, Leveraging and Maximizing LinkedIn.” So without any fanfare, thank you for your patience and I hope you enjoy the book as much as I enjoyed writing it!
To help [...]