Archives for August, 2010
7 Great Social Media Websites and Blogs for Insightful Advice and News
August 12th, 2010Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for [...]
How to Find New and Targeted Social Media Content on Business Exchange
August 5th, 2010Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. Today I want to discuss one of the valuable aspects of Business Exchange, and that [...]
How Can I Merge Two LinkedIn Accounts into One?
February 23rd, 2010LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password. Then, later on you created a second account. Or maybe you used your business email as your primary email address and no [...]
When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
February 12th, 2010Yesterday, I issued a press release talking about how my LinkedIn book, “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” won and Honorable Mention for Best Non-Fiction Book of 2009. To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is [...]
Jobseekers: Start Thinking Like a Social Media Strategist
February 11th, 2010In 2010, the landscape for jobseekers continues to change as the world around us changes. As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous. However, most [...]
HOW TO: Attract New Customers through Social Media Events
February 9th, 2010It all started with a secret social media event that was actually held for the publication of my LinkedIn book: the “Hush-Hush Surprise — Networking Mixer, Charity Event & Book Release Party.” 157 people came out for a networking event to celebrate, well, networking! I stood amidst a crowd of people, many of whom I [...]
How Businesses Can “Share” and Become “Social” in Social Media
February 1st, 2010A few days ago I wrote a guest blog post entitled “Social Media Was Not Created for Business…So Stop Selling to Us!” With all of the talk about how companies need to get more “social,” all I see are a barrage of new “Follow Us on Twitter” or “Join Our Facebook Fan Page” advertisements. As [...]
Meteoric Growth in Social Networking – “It’s a Small World after All,” or Is It?
January 8th, 2010Today’s guest blog post is from someone I met Windmill Networking on LinkedIn: my new friend from Holland Rudolf Kriens (it is coincidental yet fitting that Rudolf comes from the land of the windmill!). Rudolf Kriens is an engineering management advisor, educator & keynote speaker. His specialty is streamlining of clients’ product development processes. Rudolf’s [...]
Social Media Strategy for 2010: How To Avoid Social Media Distractions
January 4th, 2010Social Media Strategy for 2010 As we start a new year, it is important for all of us to create our own personal social media strategy to avoid all of the social media distractions that exist. I never think of social media in itself as a “distraction,” but if it keeps you busy to the [...]
Top 25 Most Useful LinkedIn Blog Posts of 2009
December 26th, 2009As the year comes to a close, it is time to look back, before looking forward to 2010, at all of the informative and insightful blog posts that the world has created in the past 365 days concerning LinkedIn. LinkedIn itself, while beginning 2009 at a slow start, ended the year announcing 50 million members, [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

