Wow. It’s hard to believe it’s been 5 weeks since my last blog post. This is the first time in many months that I haven’t blogged for such a long period of time. It isn’t that I didn’t want to blog, as I am always thinking of things to say, but I really needed to use all of my creative time to finish my 2nd social media book, which I hope to be formally announcing next week. Not blogging for such a long time gave me some time to think about what blogging means to me and why I feel …
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I often get calls from potential customers looking for the secret ingredient to make them “successful” in social media. I got a call yesteday from a gentleman looking for help with his Facebook Page. How did I quote him for my services? I simply told him to buy Facebook Me! and hire a virtual assistant if he didn’t have time to engage. I can’t teach those who don’t understand the value of social media, and they won’t fully understand my value, without them having experienced it for themselves. In such a way, business both large and small embark on the …
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As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing Department. If you are one of the few companies that already have a Social Media Department, congratulations! If not, keep reading, because the advice is applicable to whoever is in charge of social at your company as well, regardless of department. Social media is only going to become more important for companies to engage in moving forward, but the question then becomes how is your company going to engage with the public on social websites? Sure, …
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As someone who consults and speaks on social media, I still get the newbie customer who wants me to “do” their social implementation for them. What does “doing” their social media mean? It’s means potentially representing every facet of their company with every potential new and current customer that are out there on the Social Web. Last I checked we were spending 22% of our Internet time in social media, so that’s a huge amount of influence that I could yield. Not to mention the fact that I can yield power controlling the brand image for a company, something they …
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Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon. No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself). I’m not training for a marathon, either, just the ability to at least run a 5K in the spring. But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape. …
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February 18, 2011 | Hartford Business Journal e-Marketing and Technology Summit | Hartford, CT – I look forward to presenting at the e-Marketing & Technolgy Summit keynote, hosted by the prestigious Hartford Business Journal, on Social Media Strategy for Business. Those consulting clients of mine, attendees from my previous social media speaking events, as well as blog readers know that I am all about educating and inspiring businesses and professionals on how to leverage social media strategically for a variety of objectives. I will be presenting solely on the topic of Social Media Strategy for Business: Why social media represents …
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I had a chance this week to speak at an event in front of several different local Orange County nonprofit organizations. While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community. While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. Similarly, there are …
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November 18, 2010 | United States – Japan Social Media Debate, Tokyo – I am honored to be the American representative on a panel, together with 2 Japanese thought leaders in social media, to discuss the differences in how social business has accelerated in uptake in the United States versus Nippon. Since I speak fluent Japanese, this panel will be presented in Japanese and limited to 40 participants.
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Social Media Strategy for 2010 As we start a new year, it is important for all of us to create our own personal social media strategy to avoid all of the social media distractions that exist. I never think of social media in itself as a “distraction,” but if it keeps you busy to the point that you are doing lots of things that are not related to your social media strategy, there could be a more efficient use of your time.
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Image via CrunchBase When I was in the Bay Area recently I had the good fortune to find my way into attending my first Tweetup that was organized by a company. A Tweetup organized by a company? Yes, I know it sounds weird, especially considering how organic and spontaneous Tweetups can be. But, just as with any other Tweetup, I found out about this one through word-of-mouth and made my way down to a downtown San Francisco hotel to see what the scoop was. We normally look at case studies of B2C brands and how they want to maintain their …
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