Social Media Marketing

04 June 2010 / LinkedIn, Social Networking 5 ReTweets

Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!

Image by @Photo . via Flickr If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book, you’ll know that I’m a huge fan of the LinkedIn Events Application. Seriously. I wrote an April Fools’s post back in 2009 complaining why Events wasn’t considered an application with a blog post rhetorically entitled, “What are LinkedIn Applications?” I was the first one to ask “What Happened to LinkedIn Events?” when they mysteriously disappeared for a day in October of 2009. So you can say that I have a personal relationship with Events, and when all of the “social …

27 May 2010 / Blogging, Facebook, LinkedIn, Social Media Etiquette, Twitter 4 ReTweets

How Often Should You Update Your Social Media Status?

Image by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn. Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand. However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?

18 May 2010 / Social Media and Nonprofits 1 ReTweet

Does the IRS Want to Restrict Nonprofits Use of Social Media?

Image via Wikipedia Social media provides the perfect platform for nonprofits to engage with the public and raise awareness for their cause. There are many successful case studies of nonprofits utilizing social media to help raise public awareness, and in doing so successfully fundraising without the large advertising budget that might be necessary in traditional marketing. I am one of the founding members of a social media group here in Orange County, California, #ConnectOC, that hosts events for the dual purpose of connecting professionals and raising awareness (combined with fundraising) for nonprofits. Is there anything in this picture that the …

12 May 2010 / Social Media Etiquette, Twitter 0 ReTweets

What are Your Favorite Twitter Pet Peeves? Here are My Top 10. [VIDEO]

Almost a year ago I wrote about my favorite LinkedIn pet peeves, which spurned a great list of 25 LinkedIn etiquette tips that arose from a discussion on the LinkedIn Executive Suite Group. As I tend to spend more time on Twitter than LinkedIn these days, I think it’s time to focus on that social networking platform and talk about what drives me, and others, crazy about what users are doing on it. Just as with LinkedIn, Twitter has its own unique sets of functionalities which creates the potential for different types of behavior. With Twitter, the root of most …

06 May 2010 / Blogging, Facebook 2 ReTweets

[Video] How To Add a Facebook Like Button to Your WordPress Blog or Website

If you haven’t noticed yet, Facebook “Like” buttons are starting to appear on many websites throughout the Web. These are part of the new Facebook “Social Plugin” options. For bloggers and businesses running websites, adding this “Like” button should be a no-brainer in that it adds the following benefits to your website: If someone “Likes” your website, a message is passed on through that person’s News Feed on Facebook that they liked your website, complete with a link to entice one of their friend’s to check out your website. For new visitors to your website, from Google or Bing web …

29 April 2010 / LinkedIn, Social Networking 5 ReTweets

How Many LinkedIn Connections Should You Have? My Advice May Surprise You! [VIDEO]

Image by annapmagistra via Flickr LinkedIn is a very interesting social networking site. Many users say they only want to connect with people in their closed network, but unless that network is big enough, the benefits of using LinkedIn to find and be found become minimal. On the other hand, I find many users who don’t care about acquiring LinkedIn connections often talk about how many they have as an indication of how active they are on the site. So how many LinkedIn connections should you have? I recently shot a video at a keynote speech on social media in …

22 April 2010 / Business Exchange, Personal Branding, Social Networking 8 ReTweets

6 Great Reasons to Become a Business Exchange User

Have you heard of Business Exchange? It is an information-centric social networking site that is run by Bloomberg and sits on the same URL together with Business Week magazine. As you can already guess, it is a site that is extremely focused on business and the news. After reading a great blog post on Business Exchange by Larry Brauner, I have been experimenting with the site seeing how it fits into my daily social media routine. I am now at the point where the value of being on the site has become apparent, and now I want to share the …

13 April 2010 / Personal Branding, Social Media Etiquette 3 ReTweets

Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream

Today’s blog post is written by my guest Jennifer V. Miller. Jennifer is the founder and Managing Partner of SkillSource. She advises executives on how to improve workplace productivity via positive workplace dynamics. Jennifer blogs at The People Equation and considers her old-school professionalism a key to her personal brand. Follow her on Twitter: @JenniferVMiller . Where did our manners go? According to a Rasmussen poll taken last fall, 75% of adults polled said we’re getting less civilized as a population. In the workplace, the numbers are equally dismal: according to a Forbes.com article, author Christine Pearson cites research that says 96% of …

09 April 2010 / LinkedIn 17 ReTweets

10 Things You Must Do for LinkedIn Profile Completeness

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. For a social networking platform that is trying to standardize the way people depict themselves with their “xxx% profile completeness” status that appears when you edit your profile, the results have been surprisingly across the board. I am still amazed when I find professionals, and even active job seekers, without “complete” profiles. Remember, LinkedIn profile completeness is not just about increasing chances that your business will get new leads from LinkedIn or that you will find a job on …

07 April 2010 / Japan, Twitter 5 ReTweets

Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth?

I just came back from a visit to Japan, where i was impressed with the growth of Twitter in the mainstream of Japanese society. No, not everyone is using the realtime social networking platform, but considering that Japan is a society that both does its social networking primarily on the cellphone and are avid readers of the latest information through the plethora of printed magazine and newspapers that exist, the stage was set for Twitter to be successful in Japan. And the numbers are already showing that the growth is impressive. The interesting aspect is that its growth seems to …