Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon. No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself). I’m not training for a marathon, either, just the ability to at least run a 5K in the spring. But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape. …
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Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing. And while the world is going crazy about Branchout, the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal. But as a trusted networking platform for professionals, I find that LI is falling behind its social media counterparts in one important area: Privacy Settings. Here are 3 specific scenarios in which I believe it is in …
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One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry. My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate” measurement is impossible. Think about it: Someone with 10 followers could tweet something out that gets ReTweeted by someone with 100 followers, and 1 of those 100 followers is someone who works for an industry publication, who then breaks the story to the public, and so on. I think you get the picture. …
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I had a chance to be on a CEO Trust social media panel last night with Joe Meyer, the CEO of HopStop. Embarrassing as it is to say, I wasn’t familiar with HopStop because they haven’t rolled out their service in Southern California (coming soon, L.A.!), and also because I rarely have a chance to take public transportation in the US or Canada (or Europe, where HopStop is also growing). But if you live in a major metropolitan area with a robust public transportation system, I’m assuming that you already use HopStop (and if you haven’t then you should!) because it provides a …
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Blogs are awesome. I assume you agree with this because you’re reading my blog as well. A lot of you may have started becoming avid readers and to follow blogs, like myself, with the advent of social media. In the last two years I have seen some social media blogs become famous while others, despite still publishing great content, haven’t gotten the recognition that they deserve. I always engage in debates with other bloggers as to why some get more popular than others, but I’ll leave that topic for another blog post… If you’re looking for new voices to follow …
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As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. Therefore, as social media marketers, we always need to be staying ahead of the curve of not only the latest changes in the world of social media, but also what the thought leaders are saying about social media marketing. The algorithm I used …
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February 11, 2010 | Online Marketing Summit | San Diego, CA – I am excited to be presenting at the Social Media Club‘s first Social Media Masters training program for professionals which will be co-hosted at the Online Marketing Summit. If you are a Social Media Professional wanting to take your skills to the next level, or an online marketer expanding your capabilities, this program is your chance to go beyond a typical introductory course and get advanced training from true Masters. Join us on Friday February 11, 2011 for this unique opportunity to develop your own mastery of Social …
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February 18, 2011 | Hartford Business Journal e-Marketing and Technology Summit | Hartford, CT – I look forward to presenting at the e-Marketing & Technolgy Summit keynote, hosted by the prestigious Hartford Business Journal, on Social Media Strategy for Business. Those consulting clients of mine, attendees from my previous social media speaking events, as well as blog readers know that I am all about educating and inspiring businesses and professionals on how to leverage social media strategically for a variety of objectives. I will be presenting solely on the topic of Social Media Strategy for Business: Why social media represents …
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Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year. Because Facebook gives anyone the ability to create a mini-web …
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Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. While many complain of the ever-increasing restrictions and some question the validity of potentially keyword-stuffed search results on the professional networking platform, it is clear that LinkedIn is following a path of sticking to its roots as a trusted network built upon relationships while always looking for creative ways to generate additional revenue and traffic from new sources. If you haven’t kept up with …
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