I developed the concept of Windmill Networking to help both professionals and businesses understand and leverage social media.  Windmill Networking is a concept that, at the heart of it, is based on social networking.  But because social media revolves around social networking sites, businesses really do need to understand the social aspects of how users use these sites in order to adapt and be successful in business.  With that as the background, I offer some simple advice in today’s post revolving around understanding the five basic “S” concepts of social media marketing: Share, Support, Social, Strategy, and Sales.