Archives for August, 2010
How to Find New and Targeted Social Media Content on Business Exchange
August 5th, 2010Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. Today I want to discuss one of the valuable aspects of Business Exchange, and that [...]
My Favorite 6 Social Media Sites for B2B Social Media Marketing
July 15th, 2010While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader [...]
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
April 6th, 2010Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community [...]
StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.
February 2nd, 2010O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus” recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. The idea being that the more links you have from other sites, the higher your SEO [...]
The World is Lonely with Twitter Down
August 6th, 2009Twitter not working today, you thought? Today we all witnessed a massive Twitter outage, which apparently was caused by hackers that also targeted Facebook. Whenever we lose something we love, as we did temporarily with Twitter down for a few hours, it gives us a chance to reconsider how much value that thing has in [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

