I am amazed by how many small businesses do not utilize social media to the maximum.  Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities.  Come on, what are you waiting for? What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend of Facebook and Twitter.  Why would a niche B2B company establish a Facebook Fan Page when their potential customers may not be social on Facebook yet are already used to networking on LinkedIn?  I’m confused. That’s …