As I consult with companies on their social media strategies, which often means discussing options when considering social media campaigns, I was ecstatic that I was recently chosen for a free flight on Virgin America’s Twitter campaign to help spread the word about their new Los Angeles and San Francisco to Toronto non-stop flights (click here for full disclosure). I am obviously excited to be able to participate in a social media campaign as a participant so that I can utilize this experience to better advise my clients in the future. Another plus for me is that it will make me …
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Today’s blog post has been contributed by Breanne Cooley, the editor of my upcoming book “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn.” “How’s the job search going?” “Network, network, network!” “Hang in there!” Those are the words every frustrated job seeker hears over and over from their friends and family. In fact, those were the words I kept hearing for these past few months during my own job search in San Francisco. Though the support is, of course, much appreciated, I couldn’t help but think to myself: “How the heck do I ‘network’ when everyone else is busy with their …
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There are many resources on the web for finding people to follow on Twitter. Just do a search for any particular type of person you want to follow (student entrepreneurs? job seeker advice? etc.) and chances are you will find a list. But why none for LinkedIn? Well, just as I have been the first to write on other things LinkedIn-related, I think it is important to introduce people on LinkedIn that I think you should invite and/or connect up with. These people are either LIONs or “Super Connectors”, people with lots of connections that are open to receiving new …
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Are you happy with how the city you live in is displayed on your LinkedIn profile? I’m not. Let me explain further. When you enter your zip code into your profile, LinkedIn will display your city based on its own algorithm and database of metropolitan areas. Let’s take a look at how these locations are defined. If you go to your “Connections” screen on LinkedIn and choose the “Advanced Options” to “Filter by Location”, it is interesting what geographies of your connections show up on LinkedIn and which do not. These are the same locations that will appear when viewing …
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I recently received this question and realized that there weren’t a lot of resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve”, so here is my advice to you all:
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