It’s 2011. Facebook is fun, but you wouldn’t want to waste a whole workday on there. Social media networks are your strongest means of self-marketing aside from a high-profile portfolio, but the bounty of social sites quickly becomes a burden when they all land on your daily to-do list. Unless you have a staff dedicated to your daily Internet presence, it’s best to set a few professional boundaries and goals. Your aims are simple, social media butterfly: you need to get the maximum visibility and presence for a minimum time investment. Six Social Media Marketing tips for 2011:
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Social bookmarking websites always confuse my social media strategy customers. There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website. Of course, it doesn’t work that way. And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg, Reddit, or Delicious, my advice is simply to concentrate efforts on other more popular sites. I will make one exception, though: StumbleUpon. First of all, StumbleUpon is not a niche site. …
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O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus” recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. The idea being that the more links you have from other sites, the higher your SEO will be. And, as anyone who has ever used StumbleUpon just for this reason will tell you, you quickly realize that you are just wasting your time because just by thumbing up your own blog posts you are not gaining any significant additional traffic to …
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