Archives for June, 2010
6 People Who Should Use LinkedIn’s New Follow Company Feature
June 17th, 2010It has been a few weeks now since LinkedIn released their new “Follow Company” feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective and try to understand how professionals can truly leverage these new LinkedIn [...]
6 Tips on LinkedIn for Recruiting: My Advice for Recruiters & Headhunters
January 18th, 2010I will start out this post by letting you know that I am not in any way nor have ever been a recruiter or a headhunter. While I have been a hiring manager for previous companies, my experience in being able to write this post comes from helping out many recruiters looking for candidates on [...]
HOW TO: Use LinkedIn for Executive Job Search (Part 2) – The Windmill Networking Approach to Maximizing LinkedIn
September 14th, 2009(This is the second in a two-part blog post on how to utilize LinkedIn for Executive Job Search. This first part looked at using LinkedIn in the “traditional” manner of utilizing Jobs Boards and searching out Hiring Managers. This second part will take a Windmill Networking approach to utilizing LinkedIn for Executive Job Search through [...]
Is Your LinkedIn Profile More Accurate Than Your Resume?
July 21st, 2009Today’s blog post is influenced by an article I read from the comments made by LinkedIn at the Social Recruiting Summit. Let me further expand the argument for the case of LinkedIn. Like many others who have learned to embrace LinkedIn, I did so when I was in transition. I realized that I had not [...]
10 LinkedIn LIONs & Super Connectors You MUST Connect With!
July 17th, 2009There are many resources on the web for finding people to follow on Twitter. Just do a search for any particular type of person you want to follow (student entrepreneurs? job seeker advice? etc.) and chances are you will find a list. But why none for LinkedIn? Well, just as I have been the first [...]
Should a LinkedIn LION Display Their Connections?
July 1st, 2009After I recently wrote about why I am a LinkedIn LION, I have gotten positive response from a lot of the readers of this blog that they are starting to “see the light” despite the negative wrap that LIONs have traditionally received. At the same time, for those that want to slowly venture out and [...]
LinkedIn Branding Tips: Should I Indicate on My LinkedIn Profile Status Update That I am Unemployed?
June 18th, 2009Before I event start answering this question, I will tell you that I am going out on a limb on this one. I am going against what a lot of people are actually doing. You may think that I am crazy or just wrong, but my intention is only to help those that are unemployed [...]
My LinkedIn Profile: Does My Employer Own It?
May 25th, 2009The following story of LinkedIn Profile ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be. Imagine that you began a job as a recruiter. Part of your job is, obviously, building out a network. [...]
My LinkedIn Profile: Should I Include My Photo?
May 15th, 2009There has been some heated discussion this morning on a LinkedIn Group Discussion Forum that I belong to concerning this topic (if you haven’t been maximizing your LinkedIn Group membership please see my advice here). One of the Group members attended a LinkedIn seminar where the presenter said that those in transition should NOT include [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

