Archives for January, 2010
HOW TO: Tweet Your Way to Finding a Job on Twitter
January 12th, 2010I have given many presentations on social media and your job search. Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search. Today I want to talk about one strategy that I discuss on Twitter and your job search, [...]
YouTube Advice for Beginners: The Importance of Your Username
January 11th, 2010I am writing this post today because I wish that someone had written this for me when I was looking for a solution. You see, I made a big mistake when I chose my original YouTube username, so today I write this to make sure that you don’t make the same mistake. I recently wrote [...]
YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel
January 6th, 2010Hey, it’s 2010, so it’s time to shake things up a bit. You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. No, I [...]
7 Reasons to Start Blogging in 2010
December 21st, 2009As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010. In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging. After all, as a professional, where is your “Home Base,” the hub [...]
Top 15 Recommended Social Media Books of 2009
December 1st, 20092009 was definitely the year in which we saw a great number of new book additions in the realm of social media. While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become [...]
Your LinkedIn Profile Name – Active Job Seeker. The Right Strategy for the Unemployed?
September 24th, 2009LinkedIn continues to be flooded by the unemployed and executive job seekers. This is not a new phenomenon, as everyone knows that all of the headhunters and recruiters are active on LinkedIn: establishing an intelligent LinkedIn presence with a consistent brand is free and invaluable career insurance that you can never have enough of. I’d [...]
3 Social Networking Tips for the Unemployed (Part 2) – Leverage LinkedIn & Connect
August 24th, 2009In Part 1 of 3 Social Networking Tips for the Unemployed, I mentioned how it is never too late to Dig Your Well Before You’re Thirsty and explained the attitude that will help you network while looking for your next job. This is important in interfacing with the physical network that you already have. In [...]
LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why
August 11th, 2009LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice [...]
Twitter for Real Estate Agents
August 7th, 2009I have had the pleasure of “meeting” many real estate agents recently on social networking sites LinkedIn and Twitter. I should point out in advance that I have a positive view of those in real estate; not only is my brother an agent but I have also signed up to get licensed if and when [...]
LinkedIn: My 5 Tips to Getting Started
July 31st, 2009I am always amazed of the people I meet at networking events or social media conferences that are heavy on Twitter or Facebook but light on LinkedIn. Or others that are on LinkedIn but are not really on LinkedIn. In other words, after realizing the potential value of LinkedIn, what’s next? I have become good [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
