Personal Branding

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters

Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year, it is clear that some of those “users” are actually “bots” or even corporations who have several different accounts to serve their current and potential customers with.  Case in point: Dell alone has more than 30 Twitter accounts.  All it takes is an email address to register a new account, so it is not uncommon for even some individuals to have multiple usernames.  This may explain why, outside the networking circles of those active in social media, there are many people …

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HOW TO: Tweet Your Way to Finding a Job on Twitter

HOW TO: Tweet Your Way to Finding a Job on Twitter

I have given many presentations on social media and your job search.  Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search.  Today I want to talk about one strategy that I discuss on Twitter and your job search, and a story of how one Windmill Networker found success through thinking outside of the box and integrating the people he meets on Twitter with LinkedIn with real-life! Personal branding is important in your job search to help differentiate yourself from all the other job …

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YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel

Hey, it’s 2010, so it’s time to shake things up a bit.  You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog.  Today I continue to expand my horizons, and hopefully yours, by talking about YouTube.  No, I don’t intend to talk about funny commercials or old TV shows that are popular on the video sharing website.  I want to talk about YouTube as a Personal Branding tool.  As a supplement to your blog.  As a way to help you get found.  I …

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7 Reasons to Start Blogging in 2010

7 Reasons to Start Blogging in 2010

As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010.  In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging.  After all, as a professional, where is your “Home Base,” the hub that you share with people who want more information about you?  Your LinkedIn Profile?  It should be your blog, and if you are looking for reasons to start blogging, check out these 7 reasons to start blogging (in 2010 or ASAP!).

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Top 15 Recommended Social Media Books of 2009

Top 15 Recommended Social Media Books of 2009

2009 was definitely the year in which we saw a great number of new book additions in the realm of social media.  While there have always been a classic book or two on social media (or pre-social media social networking books) published each year, 2009 was filled with several books that are destined to become classic reads for sometime to come.  These are the books that, despite the changes in specific functionality that we will see over time, provide us a framework for us to better understand and utilize social media.  And they not only deserve a place on my …

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Your LinkedIn Profile Name – Active Job Seeker. The Right Strategy for the Unemployed?

Your LinkedIn Profile Name – Active Job Seeker. The Right Strategy for the Unemployed?

LinkedIn continues to be flooded by the unemployed and executive job seekers.  This is not a new phenomenon, as everyone knows that all of the headhunters and recruiters are active on LinkedIn: establishing an intelligent LinkedIn presence with a consistent brand is free and invaluable career insurance that you can never have enough of.  I’d like to write today on the new tactics that I see being taken by some aggressive job seekers and comment on their effectiveness (or lack thereof).

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3 Social Networking Tips for the Unemployed (Part 2) – Leverage LinkedIn & Connect

3 Social Networking Tips for the Unemployed (Part 2) – Leverage LinkedIn & Connect

In Part 1 of 3 Social Networking Tips for the Unemployed, I mentioned how it is never too late to Dig Your Well Before You’re Thirsty and explained the attitude that will help you network while looking for your next job.  This is important in interfacing with the physical network that you already have.  In Part 2 I would like to provide some social networking tips of how you approach your online networking activities via LinkedIn.  If you haven’t figured it out by now, LinkedIn is the place where you will be found by recruiters, and thus your presence on …

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LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why

LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why

LinkedIn Profile Tips.  A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found.  And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile.  I see many people making fundamental mistakes that actually work against them in this aspect.  If you’re going to spend time putting together a profile, I assume you want to maximize your chances of being contacted …

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Twitter for Real Estate Agents

Twitter for Real Estate Agents

I have had the pleasure of “meeting” many real estate agents recently on social networking sites LinkedIn and Twitter.  I should point out in advance that I have a positive view of those in real estate; not only is my brother an agent but I have also signed up to get licensed if and when I can find the spare time. Most recently, I met with my good friend Cari Gilbert and her good friend Lynn Aglipay to discuss how they can use social media to assist in their real estate practice.  One of my So Cal Sushi LinkedIn Group …

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Windmills Marketing, 14271 Jeffrey Rd., Suite 177, Irvine, CA 92620 | (888) 541-3429 | neal@windmillnetworking.com