It’s no surprise that jobseekers flocked to LinkedIn with this past recession after realizing that most recruiters were already heavy LinkedIn users and were using the social networking platform to find new talent. So many jobseekers are utilizing LinkedIn that some are calling it less of a professional networking site and more of a jobseeker’s networking site. It is unfortunate that some professionals are turned away from LinkedIn because of this as they miss out on a lot of professional networking opportunities. Windmill Networking on LinkedIn as part of your job search strategy is obviously important. But many jobseekers are …
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Hey, it’s 2010, so it’s time to shake things up a bit. You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. No, I don’t intend to talk about funny commercials or old TV shows that are popular on the video sharing website. I want to talk about YouTube as a Personal Branding tool. As a supplement to your blog. As a way to help you get found. I …
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Although I recently blogged that 2009 was, without doubt, the year of Twitter, Facebook had a similarly impressive year where we can say it became a truly mainstream social networking platform boasting over 350 million members. It seems that every business now has a Facebook Fan Page, and it becomes harder and harder for us to avoid spending too much time on Facebook. After all, we now spend more time on Facebook than on any other website!
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Social Media Strategy for 2010 As we start a new year, it is important for all of us to create our own personal social media strategy to avoid all of the social media distractions that exist. I never think of social media in itself as a “distraction,” but if it keeps you busy to the point that you are doing lots of things that are not related to your social media strategy, there could be a more efficient use of your time.
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2009 was, without doubt, the year of Twitter. Whether it was the massive hacker attacks that created a massive outage and reminded us of how it has now become an important part of our lives, the interest in both Fortune 500 companies as well as small businesses to utilize it as part of their social media marketing strategy, or the phenomenal growth in membership, tweets are now part of our mainstream culture and are the default real-time search results for the likes of Google, Bing, and Yahoo. I expect Twitter to continue to transform itself into a more useful platform for …
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As the year comes to a close, it is time to look back, before looking forward to 2010, at all of the informative and insightful blog posts that the world has created in the past 365 days concerning LinkedIn. LinkedIn itself, while beginning 2009 at a slow start, ended the year announcing 50 million members, integrating with Twitter, a new user interface, and an opening up of their platform. Not to mention that they refined and improved upon the most valuable piece of their social networking platform, the Advanced People Search. Oh, and then there was the new Profile Organizer …
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I finally got access to the new LinkedIn user interface (UI) yesterday, so I thought I would write up a quick comparison to the old user interface and conclude with my thoughts on whether or not this is a step forward for the LinkedIn user. I already mentioned in a previous post that the new LinkedIn user interface brings with it no new functionality per se. But from a usability perspective, the change is dramatic and warrants a unique post in helping you adjust to the new way of navigating LinkedIn.
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As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010. In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging. After all, as a professional, where is your “Home Base,” the hub that you share with people who want more information about you? Your LinkedIn Profile? It should be your blog, and if you are looking for reasons to start blogging, check out these 7 reasons to start blogging (in 2010 or ASAP!).
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Every person reading this blog is now a participant in social media. After all, this is written by an individual, not broadcasted at you by a traditional media company, and thus is a true example of user generated content. As we become users of social media, whether through finding old friends on Facebook or connecting with new colleagues on LinkedIn, social media is slowly becoming part of our daily life. And if we have ever been in a job search, social media becomes increasingly important for us to utilize as part of both an online and offline networking strategy. Have …
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Twitter is starting to slowly grow up. Now that Fortune 500 companies are starting to recruit on Twitter and social networking sites like LinkedIn and search engines like Google and Bing are partnering with them, it was only a matter of time before Twitter took steps to root out spam as well as those who are using their real-time communication platform to broadcast instead of share. And it fundamentally changes the way in which many in marketing will be using Twitter going forward. If you haven’t searched for yourself or your company on it recently, you may want to confirm that …
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