Archives for April, 2009
How to Monetize Social Media?
April 9th, 2009I embarked on this blog beginning with the mechanics of LinkedIn, but I find myself responding more and more to questions regarding social media in general, how to effectively utilize social networking sites for certain purposes, and finally how to monetize all of this. I have big plans for this blog to evolve into a [...]
LinkedIn for Politicans?
April 8th, 2009I had dinner last night with a publicly elected official from a large American city. I was impressed with his understanding of Social Media, and he had already created and implemented a strategy to utilize Facebook for political purposes. But what about LinkedIn? LinkedIn is still seen as being a boring, static medium when compared, [...]
How to REALLY Get More from LinkedIn Groups
April 7th, 2009LinkedIn recently updated their blog with a post entitled 5 Ways to Get More from Your LinkedIn Groups. But, as with information that LinkedIn is beginning to religiously blog and tweet about, I find it is too little and too late. After all, I was first in providing LinkedIn advice for College Students before the [...]
What Do You Use Your LinkedIn Status Update For?
April 6th, 2009Your LinkedIn Status Update – What Should You Use it For? Do you ever notice that “What are your working on now?” question on your LinkedIn Home Page? The one that appears under your Inbox and at the top of your Network Updates section? Anything you enter here, which I will refer to as a [...]
Once I Ask Someone to Accept My LinkedIn Invite How Do I Access Their Direct Contacts?
April 2nd, 2009I once answered this on this blog when I answered the question “Why Do So Many People Keep Their Connections Private?”, but since it has been awhile, and since this question was asked from a different perspective, I think it is important to revisit the topic. First of all, in order to even potentially be [...]
What are LinkedIn Applications?
April 1st, 2009This is a funny question, and I think it is only asked because LinkedIn has not done a good job branding this functionality in their user interface. Let me explain in more detail. Branding problem #1: LinkedIn Applications were introduced on October 28, 2008. This introductory blog post mentioned nine applications that were released. But [...]
How Do I Make a Private LinkedIn Profile?
March 31st, 2009I was a little confused when I received this question recently from a former colleague. I mean, LinkedIn is really about getting plugged-in to a huge database of professionals. Why would you want to be part of this huge network but not want anyone to see your profile? I suppose that for some, the ability [...]
What Do I Put in My LinkedIn Profile if I am College Student?
March 30th, 2009I recently received this question and realized that there weren’t a lot of resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve”, so here is my advice [...]
How Do I Disconnect from Someone on LinkedIn?
March 27th, 2009It is amazing how often I not only get asked this question of how to disconnect from someone and remove LinkedIn connections from my own personal network but also how frequently it appears on LinkedIn Answers. If you think of connecting to someone as their joining your virtual world, if the relationship does not work [...]
How Do I Send a Complaint to LinkedIn?
March 26th, 2009If you’ve been reading my blog or my tweets, you should realize that a lot of people are upset about the changes in LinkedIn Group and Inbox functionality that occurred last week. From the average user perspective the changes may seem minimal, but for those power users and LinkedIn Group Managers who are the best [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
