Archives for April, 2010
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
April 6th, 2010Following up on my “Top 15 Social Media Books of 2009” blog post as well as my recent review of “A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay,” I want to cover another book which I thought was one of the best social media-related books of 2009: “The New Community [...]
LinkedIn CRM: Using the New LinkedIn Tags to Better Browse Your LinkedIn Connections
April 1st, 2010LinkedIn is slowly evolving their functionality to become more like a true Customer Relationship Management (CRM) software package. While it will be hard for LinkedIn to compete with SalesForce.com, the recent addition of the Profile Organizer as well as the more recent My Connections (also called Connections Beta) have made it significantly easier for businesses [...]
Foursquare and Twitter: Do You Really Enjoy Foursquare Tweets?
March 30th, 2010Are you a Foursquare user yet? If not, you should be. If you believe in the power of Windmill Networking and being able to physically meet contacts in your LinkedIn, Facebook, and Twitter networks, Foursquare helps facilitate this in real-time at a physical location. iPhone, Android and Blackberry users should be especially keen on joining [...]
Social Media for Job Search Advice: Stop Fondling the Hammer!
March 11th, 2010The inspiration for this blog post comes from someone I consider to be a true thought leader in social media, someone who I had a chance to finally meet in person recently: Jeremiah Owyang. He wrote a blog post back in 2008 entitled “Stop Fondling the Hammer, and Focus on the House,” and I didn’t [...]
12 Reasons Why Your Small Business Isn’t Getting Leads from LinkedIn
March 3rd, 2010I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for? What further amazes me is how few small businesses maximize their [...]
Looking for a Job? Only Twitter Applicants Need Apply.
February 25th, 2010As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, [...]
How Can I Merge Two LinkedIn Accounts into One?
February 23rd, 2010LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password. Then, later on you created a second account. Or maybe you used your business email as your primary email address and no [...]
Social Media Etiquette: 6 Important Lessons Learned from One Japanese Company’s Major Twitter Mistake
February 19th, 2010Social media is a fascinating and new medium for businesses. If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product. However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or [...]
When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
February 12th, 2010Yesterday, I issued a press release talking about how my LinkedIn book, “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” won and Honorable Mention for Best Non-Fiction Book of 2009. To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is [...]
Jobseekers: Start Thinking Like a Social Media Strategist
February 11th, 2010In 2010, the landscape for jobseekers continues to change as the world around us changes. As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous. However, most [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
