I had a chance to be on a CEO Trust social media panel last night with Joe Meyer, the CEO of HopStop. Embarrassing as it is to say, I wasn’t familiar with HopStop because they haven’t rolled out their service in Southern California (coming soon, L.A.!), and also because I rarely have a chance to take public transportation in the US or Canada (or Europe, where HopStop is also growing). But if you live in a major metropolitan area with a robust public transportation system, I’m assuming that you already use HopStop (and if you haven’t then you should!) because it provides a …
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Blogs are awesome. I assume you agree with this because you’re reading my blog as well. A lot of you may have started becoming avid readers and to follow blogs, like myself, with the advent of social media. In the last two years I have seen some social media blogs become famous while others, despite still publishing great content, haven’t gotten the recognition that they deserve. I always engage in debates with other bloggers as to why some get more popular than others, but I’ll leave that topic for another blog post… If you’re looking for new voices to follow …
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As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. Therefore, as social media marketers, we always need to be staying ahead of the curve of not only the latest changes in the world of social media, but also what the thought leaders are saying about social media marketing. The algorithm I used …
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Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year. Because Facebook gives anyone the ability to create a mini-web …
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Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. While many complain of the ever-increasing restrictions and some question the validity of potentially keyword-stuffed search results on the professional networking platform, it is clear that LinkedIn is following a path of sticking to its roots as a trusted network built upon relationships while always looking for creative ways to generate additional revenue and traffic from new sources. If you haven’t kept up with …
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It’s that time of year where I look back at all of the changes that happened in social media and choose those best blog posts that you want to make sure you read. I’m going to start with Twitter for my 2010 best of lists, and I think you’ll be happy with the mix of resourceful blog posts that were published that cover both tips for beginners as well as business-related and insightful analytical posts for intermediate and/or experts. Of course the biggest functionality added to the realtime platform was its new user interface, so I have made sure to …
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LinkedIn and Facebook would seem to have very little in common going into 2011: One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book” of college students. While LinkedIn has built up a dominant presence in the hearts and minds of the professional demographic, Facebook is in the center of consumer culture and many a business who want to capture the hearts and money of us all. Professionals network on one platform while companies establish Pages on the other. Ask most companies where they …
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I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide. Don’t get me wrong: LinkedIn is still an essential part of your job search, and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. Instead, it’s time to start thinking about investing more time in utilizing Twitter for your job search. …
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After recently publishing blog posts on two of LinkedIn’s newest features, LinkedIn Profile Stats Pro as well as LinkedIn Signal, I have received a few comments and questions from my readers like the one below: I have yet to make the leap to a paid account, and as new features like this come available it makes the thought more enticing but not enticing enough. Curious as to why you choose to go to a paid account? What are the benefits in your opinion? I have actually recommended the now $9.95 a month “hidden” LinkedIn Personal Plus account to heavy users …
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Google Analytics is the default (and free) service that analyzes visitors to your website. Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data. What about Twitter, you ask? Twitter just recently released a beta of their Twitter Analytics to a select few users. And although there is no word about a potential analytics application for LinkedIn Groups, LinkedIn has now released a Google Analytics-like application to analyze those who view you on LinkedIn: LinkedIn Profile Stats Pro. When compared to its social media counterparts, what is unique about …
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