Archives for July, 2010
LinkedIn Photo Advice : The Why, What and What Happened?
July 30th, 2010LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete. Part of getting to 100% completion is [...]
8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto
July 28th, 2010If you’ve been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America’s #VXToronto Twitter campaign. I’ll write about the “Virgin” experience later. Right now I want to share with you all what I learned on this trip. I’ve had many people ask me, “Was [...]
Strategizing Your Social Media Trifecta
July 21st, 2010Today’s guest blog post about social media strategy for local marketing utilizing Facebook, Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest, AJ Wilcox. I asked AJ to write about the intersection of local Internet marketing and social media strategy, and he surpassed my expectations with this excellent blog post. [...]
My Favorite 6 Social Media Sites for B2B Social Media Marketing
July 15th, 2010While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader [...]
Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
July 14th, 2010There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is [...]
How Your Business Can Twitter Better with Hootsuite
July 13th, 2010Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.” Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released [...]
LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
July 7th, 2010Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. This person is also not [...]
What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid
June 22nd, 2010There are many reasons why people use hashtags (#) on Twitter: categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees. Without your knowing it, some of those using hashtags may even be engaging in Twitter Chats: You can safely assume that anyone using a hashtag [...]
6 People Who Should Use LinkedIn’s New Follow Company Feature
June 17th, 2010It has been a few weeks now since LinkedIn released their new “Follow Company” feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective and try to understand how professionals can truly leverage these new LinkedIn [...]
Questions on? Come Join Me on Twitter on #JobChat!
June 15th, 2010What is #JobChat? JobChat was created by Perri Gorman (@BeTheButterfly) and Neal Schaffer (@NealSchaffer) to serve the need of professionals and job seekers looking for advice on professional networking as well as how professionals can better utilize social media as part of their career management, personal branding and job search. Perri and Neal bring a unique combination of contrasting [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
