Archives for March, 2010
Social Media Book Review: A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay
March 22nd, 2010As a social media book author, I often get asked by others what social media books I recommend. Just a few months ago I wrote a blog post entitled “Top 15 Social Media Books of 2009” which should give you some idea of my recommendations. I would like to go one step further and start [...]
Facebook in Japan: Will It Blend?
January 19th, 2010It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010. This comes after Twitter successfully launched their Japanese operations in 2009 and now supposedly have more than 2 million registered Japanese users, more than it is estimated that Facebook has in Japan. If this is true, [...]
How Would You Use Twitter Differently than LinkedIn?
April 20th, 2009This is a question geared more towards those that are not yet familiar enough with Twitter. I could, and will, write a whole different series of blog posts on Twitter, but there is one point (and one advertisement) I would like to make in this post about what excites me most about Twitter that LinkedIn [...]
How to Monetize Social Media?
April 9th, 2009I embarked on this blog beginning with the mechanics of LinkedIn, but I find myself responding more and more to questions regarding social media in general, how to effectively utilize social networking sites for certain purposes, and finally how to monetize all of this. I have big plans for this blog to evolve into a [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of
