As someone who consults and speaks on social media, I still get the newbie customer who wants me to “do” their social implementation for them. What does “doing” their social media mean? It’s means potentially representing every facet of their company with every potential new and current customer that are out there on the Social Web. Last I checked we were spending 22% of our Internet time in social media, so that’s a huge amount of influence that I could yield. Not to mention the fact that I can yield power controlling the brand image for a company, something they …
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Forgive the cheesy title, but I’m starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon. No, I’ve never run a marathon, my longest race being a 10K run decades ago (#justagedmyself). I’m not training for a marathon, either, just the ability to at least run a 5K in the spring. But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape. …
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Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing. And while the world is going crazy about Branchout, the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal. But as a trusted networking platform for professionals, I find that LI is falling behind its social media counterparts in one important area: Privacy Settings. Here are 3 specific scenarios in which I believe it is in …
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One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem. Where you don’t really need any external tools to maximize your presence on LinkedIn or even Facebook for that matter, using external apps on the realtime platform for tweets can not only help save you time, it can also help you unearth critical business intelligence and allow you to truly maximize your presence for whatever …
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One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry. My answer, of course, is that every consumer who is active on social media could potentially be an influencer, and thus truly “accurate” measurement is impossible. Think about it: Someone with 10 followers could tweet something out that gets ReTweeted by someone with 100 followers, and 1 of those 100 followers is someone who works for an industry publication, who then breaks the story to the public, and so on. I think you get the picture. …
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As we head into 2011, it’s best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. Therefore, as social media marketers, we always need to be staying ahead of the curve of not only the latest changes in the world of social media, but also what the thought leaders are saying about social media marketing. The algorithm I used …
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February 11, 2010 | Online Marketing Summit | San Diego, CA – I am excited to be presenting at the Social Media Club‘s first Social Media Masters training program for professionals which will be co-hosted at the Online Marketing Summit. If you are a Social Media Professional wanting to take your skills to the next level, or an online marketer expanding your capabilities, this program is your chance to go beyond a typical introductory course and get advanced training from true Masters. Join us on Friday February 11, 2011 for this unique opportunity to develop your own mastery of Social …
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Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever. While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year. Because Facebook gives anyone the ability to create a mini-web …
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Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. While many complain of the ever-increasing restrictions and some question the validity of potentially keyword-stuffed search results on the professional networking platform, it is clear that LinkedIn is following a path of sticking to its roots as a trusted network built upon relationships while always looking for creative ways to generate additional revenue and traffic from new sources. If you haven’t kept up with …
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LinkedIn and Facebook would seem to have very little in common going into 2011: One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book” of college students. While LinkedIn has built up a dominant presence in the hearts and minds of the professional demographic, Facebook is in the center of consumer culture and many a business who want to capture the hearts and money of us all. Professionals network on one platform while companies establish Pages on the other. Ask most companies where they …
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