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Show and Share – Using Video to Boost Your B2B Branding

Show and Share – Using Video to Boost Your B2B Branding

Are you harnessing the full power of video to extend your business-to-business brand? Ironically, many B2B marketers are huge consumers of online video while missing the boat for their own corporate branding. If you don’t want to be left high and dry, it’s time to step up and start incorporating video into your B2B brand strategy. Why? Because video – when done right – is eminently sharable. It’s cost effective, easy (yes, easy) to produce and vividly showcases your brand. New social video services like Vine (6-second looping videos from our friends at Twitter) and Spreecast (sharable video chats/conversations), supplement …

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3 Social Recruiting Priorities To Address Today

3 Social Recruiting Priorities To Address Today

If there’s one thing I’ve noticed about successful recruiters, it’s that they tend to be super organised. Disciplined too. Much of what I’ve written about social recruiting has focused on raising your profile with your candidate audience, learning to engage with them more effectively, becoming perceived as someone knowledgeable in your sector – without it being a total drain on your working week! Getting these things right is particularly valuable when you come to post your next job openings. If candidates in your niche have got used to monitoring your streams for quality content and insights, they’ll also come to …

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Social Sales | 8 Steps to Removing Your Blinders

Social Sales | 8 Steps to Removing Your Blinders

I have no idea if this show is even on the air anymore in any kind of format but, if it isn’t, for those of you who are old enough to remember … doesn’t “Let’s Make A Deal” remind you a lot about selling and I am not talking about the game show title? Each contestant was forced to choose between what was behind door #1 or door #2 or door #3 and the kicker was … you had no idea of what was behind any of these doors. One might have a luxury European Vacation and the other might …

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7 Ways Successful Real Estate Pro’s Are Using Social Media

7 Ways Successful Real Estate Pro’s Are Using Social Media

Successful real estate professionals know that social media is a portal to connect home buyers and sellers with the information they seek. They also know that social networks such as Facebook, Twitter and Google Plus offer a rich media experience, allowing potential clients to enjoy videos, articles, photos and other digital files from the comfort of their own home. Along with that, social media is a conduit to a conversation; opening the door to deeper, more meaningful discussions that extend beyond limitations formerly placed on traditional marketing. Successful real estate pro’s know that a diverse online presence is key their  overall …

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Social Media Inspired by “Big Gas Savings” from K-Mart

Kmart's inspired social media gives us a chuckle.

This is part of my series 15 Social Media Concepts to Make you a More Marketable Social Media Professional: Concepts 6 & 7 I recently Tweeted about how much I liked the new Kmart “Big Gas Savings” advertising and subsequent social media presence, and what do you know Kmart tweeted back.  Not only did they know I tweeted about them, but they also engaged with me.  My post had no customer service request or action needed, I just wanted to share the advertisement and my thoughts with my followers and Social Media MBA students. In the past, I have posted …

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5 Tips On Job Transitions and Updating Social Media Profiles

5 Tips On Job Transitions and Updating Social Media Profiles

Last month, I wrote about some social media issues employees and employers face concerning non-solicitation agreements when an employee leaves one company and joins another.  In those situations, the departing employee is typically excited about his or her new job, and is very eager to update social media profiles, and otherwise let clients, customers, contacts, and friends know about the career move.  My post provided several tips for employees and employers to handle such situations in light of the ubiquitous non-solicitation provisions many employers require employees to agree to. This post, however, will focus on the other common situation – …

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How Social Media Complements Nonprofit Donor Moves Management

How Social Media Complements Nonprofit Donor Moves Management

I’ve said this before. It bears repeating.  You are stuck. Yes, you. You may have been the best major gift officer on the planet five years ago.  But that was then. This is now. The buying/giving market has fundamentally changed. Why it’s the end of business as usual: Donors have unlimited access to information. Yup. That’s what the digital revolution hath wrought. You can’t hide anything from folks.  And they don’t need you to spoon feed it to them.  So, what do they want from you?  Transparency and successful outcomes from your organization. Connection and authenticity from you. Your success …

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How to Create Shareable Blog Posts for Selfish Readers

How to Create Shareable Blog Posts for Selfish Readers

Summary: Online readers cherry pick information from content, so in order to increase your social reach, make your posts easy to share and understand. Using summaries, scannable chunks of content and shareable quotes can make this easier. I hate to admit it – but I’m reading less. As a card carrying book geek, it pains me to say it. But at least I’m not alone. We’re all reading less, and it’s not for lack of opportunity. There are more opportunities than ever before to get information that we need, and as a result we’re running through it like a kid …

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Travel Startups Turn to Social Media to Thrive

Numerous travel-based startups have emerged over the past several years and many of them rely on social media integration to thrive.

The hospitality industry is an extremely exciting space in which to be involved. Social media has assured that things never get boring, and that hotels, restaurants, airlines and all similar businesses constantly innovate to stay ahead of the curve. Numerous travel-based startups have emerged over the past several years and many of them rely on social media integration to thrive. Airbnb is an example of one such social website. It connects people who have space to spare with those who are looking for a place to stay. Through their experiences on Airbnb, guests and hosts build real connections with real …

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10 Ways To Get More Website Traffic From LinkedIn

10 Ways To Get More Website Traffic From LinkedIn

Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons. I am still often surprised by the traffic I get from different social networks that I never thought would get me any, and this was the case with LinkedIn a few years back, a social network that is still overlooked when it comes to traffic. At the time I was mainly using LinkedIn for networking and I was surprised to see that traffic was growing steadily even though I had never actively tried to tap into that traffic source. Of course, …

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Branching Out From The Mainstream Social Recruiting Tools

Branching Out From The Mainstream Social Recruiting Tools

One of the questions I hear asked most often is the burning issue of how many social media channels a recruiter should use. Should you focus your efforts on just the mainstream offerings of the big networks like LinkedIn and Facebook? Or should you branch out to the likes of Twitter, Google+, Quora and Pinterest… and to start-up and niche social networks… and to the huge array of tools out there that allow you to leverage your presence on the mainstream networks more effectively? Whilst many of these resources are free to use, all take an investment of your time …

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Is Your Company Social Media Friendly?

Is Your Company Social Media Friendly?

Language choice is essential when it comes to internal communication. It’s also critical when communicating social media guidance within organisations. How social media friendly are you? In my last column I wrote about obeying the social media rules of the road and equipping leaders. I’m now going to look at creating social media guidelines for employees and available resources. One of the first steps is to identify your approach thorough choice of language. For example, think about the difference between the word policy as opposed to guidelines. Policy could be perceived as a threat and guidelines opportunity. I’m going to …

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Social Sales | Identifying the Decision Maker

With Social Sales it's easier to get to the "MAN".

Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Authority Need Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to part with it, you don’t have much of a prospect. If the person you are selling to does not have authority to make a decision about your services, and to authorize the expenditure, you have spent a whole lot of time selling to the wrong …

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Social Media in the Workplace: 6 Tips Regarding Non-Solicitation Agreements

Social Media in the Workplace:  6 Tips Regarding Non-Solicitation Agreements

Companies want to protect their assets, including their trade secrets, their client/customer lists, and the company’s most important asset:  its own workforce.  Companies invest significant resources to on-board new employees, put them through orientations, training sessions, retreats, and of course, provide them with salaries, commissions, benefits and other perks.  They also become privy to confidential information and trade secrets.  Simply put, good employees are difficult to find, and losing a good employee can be quite a setback for an employer.  But change is inevitable.  Employees leave good companies. To limit the possibility of an exodus of employees (and customers as …

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How to Opt Social Media Users into Your Mailing List

Looking to opt social media users into your mailing list? Think again!

Shame on you if you’re seriously looking for my advice on this matter. I am a social media user who , as fellow LinkedIn author Viveka Von Rosen would say, is a “promiscuous networker.” I virtually meet and connect with a lot of other people in the world.  It is a virtual connection to establish potential that I have been talking about ever since I published my first Windmill Networking book in September of 2009.  Over the years, with the advent of open networking platforms like Twitter and Google Plus, many of us are much more promiscuous online than we …

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The 7 Most Common Social Recruiting Mistakes

The 7 Most Common Social Recruiting Mistakes

Whilst not yet being embraced by every recruiting team, social recruiting is increasingly accepted as a mainstream part of the modern recruiting strategy. The trouble is, many recruiters are embarking on social recruiting initiatives for the very first time – and so inevitably are learning the hard way some of the mistakes that can trip you up on the road to social recruiting success. In the interests of making your journey less painful, I therefore thought I’d share with you the 7 most common social recruiting mistakes I see recruiters making today: Failing to plan Failing to secure adequate resources …

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Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand

Social Media Spring Cleaning: 5 Tips to Brush Up Your B2B Brand

I have to confess, spring is my favorite time of year. I’m a sucker for colorful blossoms as flower bulbs emerge from the ground, trees bloom and the weather warms up. All the signs point to new life when nature’s cycle comes full circle. As comforting as I find this annual rhythm, life in social media moves at a much faster pace. As a result, regular maintenance is required to keep the cobwebs out of your digital branding efforts, especially in your social media efforts. Here are a few quick spring cleaning tips to keep your B2B brand in tip-top …

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How to Find Popular Topics for Your Business to Blog About

How to Find Popular Topics for Your Business to Blog About

One of the biggest questions every business has when it comes to blogging is what they should blog about. Last month, we touched upon ways to find blog topics in How to Create a Blog Content Strategy. In today’s post, we’re going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social media in your industry. Finding Similar Blogs Your first goal is to find blogs in your industry whose posts you want to research. You can start with your business’s competitors. If they do not have great …

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Social Sales | Unlocking the Gatekeeper

Social Sales | Unlocking the Gatekeeper

One of the biggest challenges in sales is often just getting past the gatekeeper and some of them are very good at keeping you away from the decision maker. As a sales professional, you will never let anything get between you and your bone. Gatekeepers and cold calling are practically synonymous and, in our article last month, we already established that cold calling is no fun. Before we address this issue, we do want to keep certain things in mind … The gatekeeper is performing their task exactly as they have been instructed. Okay, sometimes they may be performing this …

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9 Twitter Chat Best Practices from Dun and Bradstreet [Interview]

Shelly Lucas, Senior Marketing Manager at Dun and Bradstreet, shares Twitter chat best practices.

“Maximizing Your Social” is all about fully leveraging the opportunities that social media holds for your entire enterprise. While most companies seem to be stuck on simply using limited social media channels for social media marketing or marketing communications, there is a new generation of enterprises that are using social media in a broader and more integrated sense to truly humanize their brand, better communicate on a one-to-one basis with stakeholders and influencers, and, for lack of a better word, reap the many benefits of simply participating in the conversations all around us for . I had the chance to …

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