Archives for August, 2010
My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential
August 26th, 2010If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I’m not an RSS person. I know the blogs and websites that I find resourceful and will visit them. I [...]
Do You Still Have Social Media Privacy Concerns?
August 20th, 2010Social media and your privacy is an intriguing topic that we should all be concerned about. On the one hand, Pete Cashmore of Mashable has already rightfully declared some time ago that Privacy is Dead. On the other hand, there are those who are actually still afraid to join a social networking site because of [...]
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
August 19th, 2010Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email from the same person indicating a big reason why internally their marketing department still doesn’t want to move forward: “After more in-depth discussions it became apparent that the real concern of [...]
7 Ways to Sell Social Media to Your Marketing Department
August 18th, 2010I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to [...]
7 Great Social Media Websites and Blogs for Insightful Advice and News
August 12th, 2010Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for [...]
Poken and Social Networking – The Perfect Match?
August 6th, 2010What is a Poken? To be honest, I first encountered Poken on a business trip to Japan in December of 2009 and assumed the technology was Japanese because of its “cute” factor. At first I didn’t really understand exactly what it was until I saw it in action before my own eyes. In essence, similar [...]
LinkedIn Photo Advice : The Why, What and What Happened?
July 30th, 2010LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete. Part of getting to 100% completion is [...]
My Favorite 6 Social Media Sites for B2B Social Media Marketing
July 15th, 2010While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader [...]
Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
July 14th, 2010There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now looking for networking opportunities by embracing social media and joining and then becoming active on sites like LinkedIn as part of their job search strategy. This make sense because social media is [...]
LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
July 7th, 2010Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. This person is also not [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
