I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for? What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend of Facebook and Twitter. Why would a niche B2B company establish a Facebook Fan Page when their potential customers may not be social on Facebook yet are already used to networking on LinkedIn? I’m confused. That’s …
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LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice people to contact you once they view your profile. I see many people making fundamental mistakes that actually work against them in this aspect. If you’re going to spend time putting together a profile, I assume you want to maximize your chances of being contacted …
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There are still a lot of people who ask me this question, both new Twitter users as well as veterans. I thought I would write a post that would hopefully serve as a resource for the entire Twitter community to better understand this phenomenon. It also serves as a conclusion that I have reached on how to #FollowFriday that will ideally serve as advice for you as well. If you have been on Twitter for awhile, you have probably noticed the messages on mainly Fridays (although they start coming on Thursday and last until the beginning of the following week…) …
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Come on, I don’t really want you to write me one, but there has been unprecedented chatter about LinkedIn recommendations in blogging circles these days. And I want to put everything in perspective to confirm whether or not LinkedIn recommendations really have value. It was Jeremiah Owyang who started the debate. Jeremiah is a renowned web strategist, but he is also one of the early adopters and biggest fans of LinkedIn. If you check out the archives of his blog, you will see some gems of articles about utilizing LinkedIn for social networking and tips for job hunting. I consider Jeremiah …
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Today’s blog post is influenced by an article I read from the comments made by LinkedIn at the Social Recruiting Summit. Let me further expand the argument for the case of LinkedIn. Like many others who have learned to embrace LinkedIn, I did so when I was in transition. I realized that I had not been digging my well before I was thirsty, and I vowed to not only build up a larger network, but also to both stay in better touch with that network as well as provide more value to those in my network. As I mentioned in …
read moreWe wake up and visit LinkedIn after booting up our computers. And before we turn them off at night we are again checking in with LinkedIn. For the many of us who consider ourselves “Power Users” of LinkedIn, the social networking site for professionals is an integral part of our professional lives. And because of that, there are particular things about LinkedIn that may annoy us in a peculiar way more than others. I thought that I would write about this as it came up for discussion the other day at a networking group meeting. These particular attendees pointed out …
read moreYesterday I wrote my own definition concerning what a social media expert is, so today I wanted to look specifically at what I feel makes a LinkedIn expert. Recently I was named a LinkedIn expert on the site of the LinkedIn and Social Media Training Company Integrated Alliance’s blog post. And on that same post there was recently a comment by a reader that debated those guidelines on qualifying a LinkedIn expert. I appreciate that Integrated Alliances, for the first time that I know of, actually started discussing what the potential guidelines could be in qualifying a LinkedIn expert, and …
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I just got asked this from an old friend from elementary school (!), who I have been able to keep in better touch with thanks to Social Media, Facebook in particular. He, like many others, wonders what the real value in LinkedIn Recommendations are when there are a lot of ”if your rub my back, I’ll rub yours,” recommendations on LinkedIn, which, in my friend’s words, “somewhat limits the credibility of the action”. Another way of looking at LinkedIn Recommendations is what my old boss once told me. ”You know when someone is looking for a new job when they …
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