LinkedIn, as you already know, is a social networking platform for professionals. It is no secret, then, that there is business to be found on LinkedIn for companies of many sizes and industries. If you are a small business owner, you may be confused as to whether you should use your company name or personal name for your LinkedIn Profile name. Be confused no more, as I always recommend you use your personal name, and here’s why:
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I have had the opportunity to engage with many lawyers recently, both in person as well as online through LinkedIn, and the sudden interest in social media that they seem to have has been surprising to me. I had always envisioned the legal profession as more of an old-school, conservative group of people that would not have an interest in social networking. The interest from them that I have seen clearly shows that LinkedIn, and social networking, are phenomenons that are here to stay. If you are in the legal profession and are already on LinkedIn, you may not be …
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I just got asked this from an old friend from elementary school (!), who I have been able to keep in better touch with thanks to Social Media, Facebook in particular. He, like many others, wonders what the real value in LinkedIn Recommendations are when there are a lot of ”if your rub my back, I’ll rub yours,” recommendations on LinkedIn, which, in my friend’s words, “somewhat limits the credibility of the action”. Another way of looking at LinkedIn Recommendations is what my old boss once told me. ”You know when someone is looking for a new job when they …
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I had dinner last night with a publicly elected official from a large American city. I was impressed with his understanding of Social Media, and he had already created and implemented a strategy to utilize Facebook for political purposes. But what about LinkedIn? LinkedIn is still seen as being a boring, static medium when compared, as it often is, to Twitter and Facebook. This is because LinkedIn is pretty much a closed world, with only a few LinkedIn applications available that you can use to make your profile more interactive. What a lot of people are missing is the interactivity …
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I recently received this question and realized that there weren’t a lot of resources out there for soon-to-be-professionals to look for in terms of creating an optimal LinkedIn profile. I also believe that any college student that is on LinkedIn is to be commended for staying “ahead of the curve”, so here is my advice to you all:
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