Archives for March, 2010

12 Reasons Why Your Small Business Isn’t Getting Leads from LinkedIn

March 3rd, 2010

I am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for? What further amazes me is how few small businesses maximize their [...]

HOW TO: Establish Social Media Credibility in 7 Easy Steps

September 1st, 2009

If you are a participant in social media, I am assuming that one of your objectives in social networking is to connect with people from a personal or business perspective. Regardless of what social networking site you are on, without establishing social media credibility, you will not attract quality connections or business. I find many [...]

LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why

August 11th, 2009

LinkedIn Profile Tips. A lot of people tell you what you should be doing, but what about what you shouldn’t be doing? LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that not only helps you get found but also will entice [...]

LinkedIn: My 5 Tips to Getting Started

July 31st, 2009

I am always amazed of the people I meet at networking events or social media conferences that are heavy on Twitter or Facebook but light on LinkedIn. Or others that are on LinkedIn but are not really on LinkedIn. In other words, after realizing the potential value of LinkedIn, what’s next? I have become good [...]

Is Your LinkedIn Profile More Accurate Than Your Resume?

July 21st, 2009

Today’s blog post is influenced by an article I read from the comments made by LinkedIn at the Social Recruiting Summit. Let me further expand the argument for the case of LinkedIn. Like many others who have learned to embrace LinkedIn, I did so when I was in transition. I realized that I had not [...]

LinkedIn Branding Tips: Should I Indicate on My LinkedIn Profile Status Update That I am Unemployed?

June 18th, 2009

Before I event start answering this question, I will tell you that I am going out on a limb on this one. I am going against what a lot of people are actually doing. You may think that I am crazy or just wrong, but my intention is only to help those that are unemployed [...]

What is a LinkedIn Expert?

June 10th, 2009

Yesterday I wrote my own definition concerning what a social media expert is, so today I wanted to look specifically at what I feel makes a LinkedIn expert. Recently I was named a LinkedIn expert on the site of the LinkedIn and Social Media Training Company Integrated Alliance’s blog post. And on that same post [...]

My LinkedIn Profile: Does My Employer Own It?

May 25th, 2009

The following story of LinkedIn Profile ownership is a true one, and as with my other blog posts, I am hoping to get your feedback as to what the “right” answer to this question should be. Imagine that you began a job as a recruiter. Part of your job is, obviously, building out a network. [...]

My LinkedIn Profile: Should I Include My Photo?

May 15th, 2009

There has been some heated discussion this morning on a LinkedIn Group Discussion Forum that I belong to concerning this topic (if you haven’t been maximizing your LinkedIn Group membership please see my advice here). One of the Group members attended a LinkedIn seminar where the presenter said that those in transition should NOT include [...]