LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete. Part of getting to 100% completion is uploading your picture, and here’s all that you need to know about why you should upload your photograph, sizing tips for a successful upload, and what could happen to your photograph if you’re not careful. That’s right: Your profile photograph could be forcibly removed. Read …
read moreWhy has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my network. This is someone who is not a spammer, not even involved in marketing, and generally keeps a low profile on the social networking site. This person is also not a LinkedIn LION and only has a few hundred connections. Why was their account restricted? For being too active! And if you are not careful, your account may be suspended as well! Here’s how:
read moreImage by jyoseph via Flickr I often get asked about whether it makes sense to completely integrate Twitter Tweets with your LinkedIn Status Update, so that every tweet shows up on LinkedIn. Obviously there is no one correct answer for this as it depends on your objective and LinkedIn Brand. However, the question brings to mind a greater issue: How often should you update your social media status on LinkedIn, Twitter, Facebook, and Your Blog?
read moreImage via Wikipedia As you get more comfortable with using LinkedIn, the day may come when you start connecting with other professionals that you may not know very well. I am not referring to becoming a LinkedIn LION or open networker, but connecting with people that you may have had a chance to meet at a networking event and added to your LinkedIn network yet do not personally know very well. Soon after connecting with this new acquaintance on LinkedIn, you may all of the sudden receive the following type of request: It was a pleasure meeting you recently at …
read moreImage by annapmagistra via Flickr LinkedIn is a very interesting social networking site. Many users say they only want to connect with people in their closed network, but unless that network is big enough, the benefits of using LinkedIn to find and be found become minimal. On the other hand, I find many users who don’t care about acquiring LinkedIn connections often talk about how many they have as an indication of how active they are on the site. So how many LinkedIn connections should you have? I recently shot a video at a keynote speech on social media in …
read moreHow often do you look at your LinkedIn Network Statistics? You can access them directly from navigating over to “Contacts” and then selecting Network Statistics. Everybody loves to look at these statistics as this is where you start to see the power of your network. If you were curious as to what the numbers of a LinkedIn power user like myself are, these are the latest statistics for my network: This post is not about my network, though: It’s about the whole mechanism of these statistics. I have seen my total numbers drop on occasion. In fact, I distinctly remember …
read moreIf you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. For a social networking platform that is trying to standardize the way people depict themselves with their “xxx% profile completeness” status that appears when you edit your profile, the results have been surprisingly across the board. I am still amazed when I find professionals, and even active job seekers, without “complete” profiles. Remember, LinkedIn profile completeness is not just about increasing chances that your business will get new leads from LinkedIn or that you will find a job on …
read moreLinkedIn is slowly evolving their functionality to become more like a true Customer Relationship Management (CRM) software package. While it will be hard for LinkedIn to compete with SalesForce.com, the recent addition of the Profile Organizer as well as the more recent My Connections (also called Connections Beta) have made it significantly easier for businesses and professionals to organize their social networks on LinkedIn. Have you started using the new LinkedIn Tags feature to start organizing your network?
read moreI am amazed by how many small businesses do not utilize social media to the maximum. Think about it: social media, like the internet two decades ago, allows any business to compete with larger, more established entities. Come on, what are you waiting for? What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend of Facebook and Twitter. Why would a niche B2B company establish a Facebook Fan Page when their potential customers may not be social on Facebook yet are already used to networking on LinkedIn? I’m confused. That’s …
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