Archives for June, 2010
6 People Who Should Use LinkedIn’s New Follow Company Feature
June 17th, 2010It has been a few weeks now since LinkedIn released their new “Follow Company” feature. Rather than be brash and predict what would happen with the appearance of this new feature, I always like to look at things with a little historical perspective and try to understand how professionals can truly leverage these new LinkedIn [...]
What is LinkedIn and Why Should You Join?
August 26th, 2009I attended a great local Tweetup last night in Orange County. There were many people who I had communicated with on Twitter and finally had the chance to meet…the feeling was almost like seeing long lost friends! I will save Tweetups for another blog post, because what interested me last night were how many people [...]
Is Your LinkedIn Profile More Accurate Than Your Resume?
July 21st, 2009Today’s blog post is influenced by an article I read from the comments made by LinkedIn at the Social Recruiting Summit. Let me further expand the argument for the case of LinkedIn. Like many others who have learned to embrace LinkedIn, I did so when I was in transition. I realized that I had not [...]
LinkedIn Networking: 3 Ways to Find Great People to Connect With & Meet on LinkedIn
July 13th, 2009After networking with several great people over the last several days, which have in essence been conversations that seem more like a veritable cross-breeding of ideas, I believe that more and more people are starting to see the potential value of meeting new people on LinkedIn. Now, just because you are open to doing this [...]
What is Your Favorite LinkedIn Pet Peeve?
June 17th, 2009We wake up and visit LinkedIn after booting up our computers. And before we turn them off at night we are again checking in with LinkedIn. For the many of us who consider ourselves “Power Users” of LinkedIn, the social networking site for professionals is an integral part of our professional lives. And because of [...]
What is a LinkedIn Expert?
June 10th, 2009Yesterday I wrote my own definition concerning what a social media expert is, so today I wanted to look specifically at what I feel makes a LinkedIn expert. Recently I was named a LinkedIn expert on the site of the LinkedIn and Social Media Training Company Integrated Alliance’s blog post. And on that same post [...]
LinkedIn Answers? Why Should I Use It?
May 30th, 2009There are so many features on LinkedIn, and so many ways to utilize them, that it always surprises me when people just don’t see the same value in features, like LinkedIn Answers, that I do. I always hope, through this blog, that you will get more from not only LinkedIn but social networking as well. [...]
LinkedIn for Lawyers?
April 29th, 2009I have had the opportunity to engage with many lawyers recently, both in person as well as online through LinkedIn, and the sudden interest in social media that they seem to have has been surprising to me. I had always envisioned the legal profession as more of an old-school, conservative group of people that would [...]
Is There an Official LinkedIn Group on LinkedIn?
April 13th, 2009This question may sound confusing, but since there are now more than 260,000 (!) LinkedIn Groups, maybe there is one that is actually officially affiliated with the site that could be an interesting one to join to learn more about LinkedIn? I am happy to report that there is at least one official LinkedIn Group [...]
Once I Ask Someone to Accept My LinkedIn Invite How Do I Access Their Direct Contacts?
April 2nd, 2009I once answered this on this blog when I answered the question “Why Do So Many People Keep Their Connections Private?”, but since it has been awhile, and since this question was asked from a different perspective, I think it is important to revisit the topic. First of all, in order to even potentially be [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

