Archives for February, 2010
Looking for a Job? Only Twitter Applicants Need Apply.
February 25th, 2010As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, [...]
Jobseekers: Start Thinking Like a Social Media Strategist
February 11th, 2010In 2010, the landscape for jobseekers continues to change as the world around us changes. As social media begins to envelop almost every part of a corporate organization, and as more corporate employees are required to use it as part of their professional jobs, the impact it has on the jobseeker is tremendous. However, most [...]
5 Ways How I Can Help You Find a Job on LinkedIn
January 13th, 2010As you probably already know, I am very active on LinkedIn as a LinkedIn Open Networker or LION. I accept all invitations, and I respond to each invitation with asking my new connections how I might be able to help them. I often get the following response, which I again received just this week: Hi [...]
HOW TO: Tweet Your Way to Finding a Job on Twitter
January 12th, 2010I have given many presentations on social media and your job search. Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search. Today I want to talk about one strategy that I discuss on Twitter and your job search, [...]
Jobseeker in 2010? Why LinkedIn for Your Job Search will Become the New Monster.
January 7th, 2010It’s no surprise that jobseekers flocked to LinkedIn with this past recession after realizing that most recruiters were already heavy LinkedIn users and were using the social networking platform to find new talent. So many jobseekers are utilizing LinkedIn that some are calling it less of a professional networking site and more of a jobseeker’s [...]
YouTube and Your Personal Brand: 5 Reasons Why Every Professional Should Have a YouTube Channel
January 6th, 2010Hey, it’s 2010, so it’s time to shake things up a bit. You’ve seen me blog a lot about LinkedIn and Twitter, but yesterday I let you know that I wanted to add more Facebook content to my blog. Today I continue to expand my horizons, and hopefully yours, by talking about YouTube. No, I [...]
Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search.
November 3rd, 2009I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals. While most of the professionals had a LinkedIn account (albeit half of them joined LinkedIn while being in transition), only a handful of them were on Twitter. There is still a lot of confusion and [...]
Your LinkedIn Profile Name – Active Job Seeker. The Right Strategy for the Unemployed?
September 24th, 2009LinkedIn continues to be flooded by the unemployed and executive job seekers. This is not a new phenomenon, as everyone knows that all of the headhunters and recruiters are active on LinkedIn: establishing an intelligent LinkedIn presence with a consistent brand is free and invaluable career insurance that you can never have enough of. I’d [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of
