I often get calls from potential customers looking for the secret ingredient to make them “successful” in social media. I got a call yesteday from a gentleman looking for help with his Facebook Page. How did I quote him for my services? I simply told him to buy Facebook Me! and hire a virtual assistant if he didn’t have time to engage. I can’t teach those who don’t understand the value of social media, and they won’t fully understand my value, without them having experienced it for themselves. In such a way, business both large and small embark on the …
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November 18, 2010 | United States – Japan Social Media Debate, Tokyo – I am honored to be the American representative on a panel, together with 2 Japanese thought leaders in social media, to discuss the differences in how social business has accelerated in uptake in the United States versus Nippon. Since I speak fluent Japanese, this panel will be presented in Japanese and limited to 40 participants.
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Image via Wikipedia In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence. In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market. From January to June of 2009 it was reported that the number of users in Japan grew from about 200,000 to almost 800,000. In March, 2010 that number jumped up to 7.52 million users and it was reported that 14% of global tweets are now originating from Japan. But it’s more than just that: The …
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I just came back from a visit to Japan, where i was impressed with the growth of Twitter in the mainstream of Japanese society. No, not everyone is using the realtime social networking platform, but considering that Japan is a society that both does its social networking primarily on the cellphone and are avid readers of the latest information through the plethora of printed magazine and newspapers that exist, the stage was set for Twitter to be successful in Japan. And the numbers are already showing that the growth is impressive. The interesting aspect is that its growth seems to …
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As social media begins to envelop every part of a corporate organization, it becomes important that every employee begins to have a certain level of literacy in using social media tools. This becomes even more important in outward-facing rules where “social business” is changing the way companies engage with present and potential customers over Twitter, Facebook, LinkedIn, and blogs. At some point, just as companies emerged that used the Internet as their platform (Amazon, Netflix, etc.), we will see new companies arise that purely use social media as their platform. And when that happens, it is a natural that they …
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Social media is a fascinating and new medium for businesses. If done right, social media can be an incredibly viral way of spreading the word about your company, brand, or product. However, because of its “viral” nature, companies are learning the hard way that social media can amplify the good, and the bad, about your company and/or products. All it takes is one mistake in social media etiquette to damage your brand and have bloggers and tweeters from around the world spreading the message about what you did wrong. That harm can be tremendous and should not be underestimated. Today we look at …
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It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010. This comes after Twitter successfully launched their Japanese operations in 2009 and now supposedly have more than 2 million registered Japanese users, more than it is estimated that Facebook has in Japan. If this is true, Japan is one of the few countries where there are more than Twitter users than Facebook. So, Facebook in Japan: Will it Blend?
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As I mentioned in previous posts, LinkedIn Groups allow you to be virtually connected to a number of people that share the same interest. The largest group, Executive Suite, has _95,000_ members as I am writing this blog…that is more than double the number of connections that the most connected user, Ron Bates, has! If you join this group, you will be able to directly send an E-Mail as well as invite, without knowing the E-Mail address of, anyone in this group! Whether or not you use groups as part of your invite strategy is another story, but the ability …
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Everytime someone invites me to connect with them, I always send out a reply thanking them and also asking them to contact me should they ever need any help with LinkedIn. I have had so many people, either directly or indirectly, help me that I thought I should give something back to the community. Well, not everyone asks me a question, but by far the question that I get the most is “How can I grow my network on LinkedIn?” As I have seen my network grow from a few hundred to a few thousand connections over the past several …
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