When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although now I would say since you spent 2 hours (at least I do!) to create a blog post, you might as well spend a minute or two to customize your tweet to promote it. However, I also told those in the workshop that, should they …
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One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it’s core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing ecosystem. Where you don’t really need any external tools to maximize your presence on LinkedIn or even Facebook for that matter, using external apps on the realtime platform for tweets can not only help save you time, it can also help you unearth critical business intelligence and allow you to truly maximize your presence for whatever …
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Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.” Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released new Social CRM features allowing you to filter tweets by Klout score or keyword. Ann is also currently Director of Media for BlueGlass. Business power Tweeters can rejoice – the tool you need is finally here. Any business who has a social media policy and uses …
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One of the questions I get asked by relative newbies to Twitter is how to go about finding relevant people to follow. The problem that a lot of Twitter newbies have is that they either 1) upload their entire email address book and follow everyone and/or 2) they start following some of Twitter’s Suggested Users. This has the tendency to fill the Timeline that one sees with LOTS of Tweets that may be irrelevant, or finding yourself following a few hundred people that may not be active Tweeters. Right off the bat your Follower/Following Ratio is horrible, the inactive Twitter …
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