Unless you’ve been living under a rock for the past several months, you’re undoubtedly familiar with Google+ and have hopefully opened an account on the newest social media platform. Even after trying out its interface, do you still find yourself asking what exactly it is or what you should be doing with it? Do you think that Google+ is one too many platforms to spend time on? Without a doubt it is the best social platform to launch in 2011, and it could just be what your business needs in 2012. This week’s announcement from Google unveiling their new Search …
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I’ve been getting asked a lot about Google+, so I thought I’d take this opportunity to give my spin on the disruption I see it has caused. To be honest with you, when it first appeared a month ago, I got on, checked it out, and then realized that all of the same people I know from Facebook, Twitter, and LinkedIn are the ones having the same conversations on Google+. If that’s the case, it’s a platform that I don’t need to be on. On the other hand, there is still pent-up demand for G+ invitations, with 3 of my …
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This is a sponsored post written by me on behalf of Waatp.com. All opinions are 100% mine. With so much public information about us out there in social media and on the web, do you ever start to wonder what others can find out about you? On the other hand, if you are doing social recruiting or looking to do business with or even get back in touch with someone, wouldn’t you like to take advantage of the public information that exists out there so that you can do due diligence in a background check or have a higher chance …
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When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides. What is interesting is that, for the casual LinkedIn user, there are no “video” profile sections nor applications to choose from in the main menu, but both Google Presentation and SlideShare Presentations have always supported video. This tutorial will cover the easiest way to get a video up on your profile, which I have chosen Google Presentation for. Assuming that you already have a video of yourself, the entire …
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I hope that the title to this blog post knocked you out of your comfort zone, because that was my intention in writing this guide. Don’t get me wrong: LinkedIn is still an essential part of your job search, and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is. Instead, it’s time to start thinking about investing more time in utilizing Twitter for your job search. …
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Google Analytics is the default (and free) service that analyzes visitors to your website. Wouldn’t it be cool if you could analyze visitors to your Facebook Page? Facebook Insights actually provides you with that data. What about Twitter, you ask? Twitter just recently released a beta of their Twitter Analytics to a select few users. And although there is no word about a potential analytics application for LinkedIn Groups, LinkedIn has now released a Google Analytics-like application to analyze those who view you on LinkedIn: LinkedIn Profile Stats Pro. When compared to its social media counterparts, what is unique about …
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Twitter is both a tool for communicating with your network as it is about sharing information that interests you. While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Twitter that is helping to expand our networks. If you are active on Twitter, then, you are probably already sharing information that your target audience, whether personally or professionally, might be interested in. Sure, there’s never a lack of personal information that you can share about yourself, but …
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Social bookmarking websites always confuse my social media strategy customers. There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website. Of course, it doesn’t work that way. And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg, Reddit, or Delicious, my advice is simply to concentrate efforts on other more popular sites. I will make one exception, though: StumbleUpon. First of all, StumbleUpon is not a niche site. …
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Social media and your privacy is an intriguing topic that we should all be concerned about. On the one hand, Pete Cashmore of Mashable has already rightfully declared some time ago that Privacy is Dead. On the other hand, there are those who are actually still afraid to join a social networking site because of privacy concerns. It is these people that I want to address in this blog post. This week I got this question from my reader: I have always used alias names and blind emails everywhere online to protect my personal info from ID Theft. Because I …
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Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics. But where do you start seeking out this information? Instead of pressing that Google Search button for everything, why not start frequenting some top websites where definitive blog posts are being published by thought leaders in the industry? This question …
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