Everyone has their own objective for using social media, but one thing is clear: if you are a working professional, and especially if you have a family, the time that you can spend on the likes of Facebook and LinkedIn is often very limited. I often get asked, “Neal, where do you find the time for social media?” to which I respond, “Social media is my industry. It is my daily experiences and social media experiments that allow me to remain on the cutting edge of social media, provide a higher quality service to my customers, and allows potential clients …
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Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing. And while the world is going crazy about Branchout, the Facebook application for professional networking, I find immense value in new tools such as LinkedIn Signal. But as a trusted networking platform for professionals, I find that LI is falling behind its social media counterparts in one important area: Privacy Settings. Here are 3 specific scenarios in which I believe it is in …
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While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life. Now that a few days have passed and I’ve had a chance to take the Places application out for a test spin, I realize what Facebook is trying to do: Become the default social aggregator of your information at …
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Today’s guest blog post about social media strategy for local marketing utilizing Facebook, Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest, AJ Wilcox. I asked AJ to write about the intersection of local Internet marketing and social media strategy, and he surpassed my expectations with this excellent blog post. AJ is the SEO Team Lead over at OrangeSoda, a local Internet marketing firm. He has been in love with Internet marketing for over 3 years, and has overseen over 2,000 SEO accounts. He is married with a 1 year old son and enjoys cars …
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Are you a Foursquare user yet? If not, you should be. If you believe in the power of Windmill Networking and being able to physically meet contacts in your LinkedIn, Facebook, and Twitter networks, Foursquare helps facilitate this in real-time at a physical location. iPhone, Android and Blackberry users should be especially keen on joining and utilizing the real-time-real-location social networking platform because of the phone applications that exists for these popular smartphone platforms. Foursquare is a simple way to “check in” to a location and to broadcast to the world that you are there. Other users can then see …
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Social Media Strategy for 2010 As we start a new year, it is important for all of us to create our own personal social media strategy to avoid all of the social media distractions that exist. I never think of social media in itself as a “distraction,” but if it keeps you busy to the point that you are doing lots of things that are not related to your social media strategy, there could be a more efficient use of your time.
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