Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it …
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Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who’s picking up the slack? A survey released just a week ago from the folks at Bazaarvoice made it absolutely clear that CMOs and companies in general are investing big in social media: …social media had become an essential component of executive marketing strategies by the end of 2010, with 90% of CMOs participating in three or more social activities. CMOs still focus on measurability and ROI but are recognizing there’s even more business impact to uncover. Nearly all (96%) are beginning to …
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Today’s guest blog post is from someone I met Windmill Networking on LinkedIn: my new friend from Holland Rudolf Kriens (it is coincidental yet fitting that Rudolf comes from the land of the windmill!). Rudolf Kriens is an engineering management advisor, educator & keynote speaker. His specialty is streamlining of clients’ product development processes. Rudolf’s career spans both industry and academia, and combines deep industry knowledge with expertise in a wide range of technology domains. He has over 25 years experience in managing applied research, innovation, and new product development. Rudolf’s professional interest in networked collaboration dates back to the …
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