Archives for August, 2010
My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential
August 26th, 2010If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I’m not an RSS person. I know the blogs and websites that I find resourceful and will visit them. I [...]
Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
August 24th, 2010While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis. A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like [...]
Do You Still Have Social Media Privacy Concerns?
August 20th, 2010Social media and your privacy is an intriguing topic that we should all be concerned about. On the one hand, Pete Cashmore of Mashable has already rightfully declared some time ago that Privacy is Dead. On the other hand, there are those who are actually still afraid to join a social networking site because of [...]
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
August 19th, 2010Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email from the same person indicating a big reason why internally their marketing department still doesn’t want to move forward: “After more in-depth discussions it became apparent that the real concern of [...]
7 Ways to Sell Social Media to Your Marketing Department
August 18th, 2010I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Below is a summary of the question that I recently received: I was wondering if you had any quick tidbits of advice for how to [...]
7 Great Social Media Websites and Blogs for Insightful Advice and News
August 12th, 2010Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for [...]
How to Find New and Targeted Social Media Content on Business Exchange
August 5th, 2010Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts. Today I want to discuss one of the valuable aspects of Business Exchange, and that [...]
LinkedIn Photo Advice : The Why, What and What Happened?
July 30th, 2010LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing who they are and what they do. LinkedIn reminds you to do this when you log in by making sure your profile is 100% complete. Part of getting to 100% completion is [...]
8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto
July 28th, 2010If you’ve been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America’s #VXToronto Twitter campaign. I’ll write about the “Virgin” experience later. Right now I want to share with you all what I learned on this trip. I’ve had many people ask me, “Was [...]
Strategizing Your Social Media Trifecta
July 21st, 2010Today’s guest blog post about social media strategy for local marketing utilizing Facebook, Twitter and Foursquare comes from someone I met Windmill Networking on My Blog Guest, AJ Wilcox. I asked AJ to write about the intersection of local Internet marketing and social media strategy, and he surpassed my expectations with this excellent blog post. [...]
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of 
