Archives for February, 2010
When I Win, YOU Win: Giving Away FREE Social Media Books to Those Who Participate in Social Media!
February 12th, 2010Yesterday, I issued a press release talking about how my LinkedIn book, “Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn” won and Honorable Mention for Best Non-Fiction Book of 2009. To say that I am happy about this is an understatement: as someone who risked all credibility with publishers by going the self-published route, it is [...]
Top 30 Most Useful Facebook Blog Posts of 2009
January 5th, 2010Although I recently blogged that 2009 was, without doubt, the year of Twitter, Facebook had a similarly impressive year where we can say it became a truly mainstream social networking platform boasting over 350 million members. It seems that every business now has a Facebook Fan Page, and it becomes harder and harder for us [...]
5 Reasons Why Businesses Should Like Birthdays on Facebook
December 18th, 2009I recently had the pleasure of celebrating my first birthday on Facebook. Wow, what an experience! If you don’t have your birth date out to display to your friends or you haven’t been on Facebook long enough, you may not be able to comprehend what I experienced. But for those of you who know about [...]
Twitter Coming to a Store Near You…SOON!
December 3rd, 2009It is no secret that 2009 saw the dawning of the new era of consumers using social media to find deals and product information. If you didn’t hear, Toys R Us symbolized this new movement by releasing their new catalog on their Facebook Fan Page, and in doing so picked up between 40,000 to 95,000 [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of
