Archives for August, 2009
LinkedIn for College Students: Begin Your Networking Early!
August 13th, 2009I had one of those social networking moments where a stranger at Starbucks introduced himself to me after seeing the book on my table was Dan Schawbel‘s Me 2.0, the best-selling book on personal branding. The fact that this gentlemen even knew the book and had read it was surprising. The fact that he was teaching [...]
LinkedIn Networking: 3 Ways to Find Great People to Connect With & Meet on LinkedIn
July 13th, 2009After networking with several great people over the last several days, which have in essence been conversations that seem more like a veritable cross-breeding of ideas, I believe that more and more people are starting to see the potential value of meeting new people on LinkedIn. Now, just because you are open to doing this [...]
What is a LinkedIn Expert?
June 10th, 2009Yesterday I wrote my own definition concerning what a social media expert is, so today I wanted to look specifically at what I feel makes a LinkedIn expert. Recently I was named a LinkedIn expert on the site of the LinkedIn and Social Media Training Company Integrated Alliance’s blog post. And on that same post [...]
LinkedIn Groups: Are They Competing for My Membership? Why?
June 3rd, 2009On an average day, I receive an invite or two to join some sort of LinkedIn Group. It is only natural since I have so many connections as a LinkedIn Open Networker (=LION). Since you can easily send out invites to join a group when you create it, it’s obvious that I am a common [...]
What are LinkedIn Applications?
April 1st, 2009This is a funny question, and I think it is only asked because LinkedIn has not done a good job branding this functionality in their user interface. Let me explain in more detail. Branding problem #1: LinkedIn Applications were introduced on October 28, 2008. This introductory blog post mentioned nine applications that were released. But [...]






Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An award-winning published author, frequent speaker at social media events, and an avid blogger, Neal is President of

